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时间滞后
案例简介:为了最好地说明口号 “三叶虫,你出去的时候会打扫你的房间!” 哲学/解决方案 前后的照片在同一天在早报和晚报上显示。由于及时插入,当目标意识到清洁时捕捉目标,全自动功能有效地传达给工作妇女。 结果 由于价格昂贵,广告预算和知名度有限,但只有一套插入将知名度从 8% 提高到 25%。
时间滞后
案例简介:To best illustrate the assertions of the slogan "TRILOBITE, will clean your room while you are out!" Philosophy/Solution The before and after was shown in the morning and evening paper the same day. As a result of timely insertions, capturing the target when they are conscious about cleaning, the fully automatic feature was effectively communicated to working women. Results Because of the high price, ad budget and awareness was limited, but just one set of insertions raised awareness from 8% to 25%.
Time Lag
案例简介:为了最好地说明口号 “三叶虫,你出去的时候会打扫你的房间!” 哲学/解决方案 前后的照片在同一天在早报和晚报上显示。由于及时插入,当目标意识到清洁时捕捉目标,全自动功能有效地传达给工作妇女。 结果 由于价格昂贵,广告预算和知名度有限,但只有一套插入将知名度从 8% 提高到 25%。
Time Lag
案例简介:To best illustrate the assertions of the slogan "TRILOBITE, will clean your room while you are out!" Philosophy/Solution The before and after was shown in the morning and evening paper the same day. As a result of timely insertions, capturing the target when they are conscious about cleaning, the fully automatic feature was effectively communicated to working women. Results Because of the high price, ad budget and awareness was limited, but just one set of insertions raised awareness from 8% to 25%.
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