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爱是有机的
案例简介：ClientBriefOrObjective 为了告诉人们 ORALPEACE 正在保护家庭的爱，延时逐帧技术被用来以迷人的方式忠实地展示这个家庭 50 年的历史。艺术布景也经过精心制作，并准备了详细的道具，以匹配 1950 代寄宿房屋的每个时代，即自己的房屋，以及房屋翻新后。几乎 250 支牙刷被用来代表这个家庭的成员。此外，为了用光表达时间的流逝，大约使用了 680 种照明。这部短片浓缩了摄制组无与伦比的知识和技巧。 BriefWithProjectedOutcomes 在日本，《药品事务法》规定了如何使用药品和医疗设备，广告中使用的表达受到严格监管。广告禁止包含涉及未经证实的数据的表达。违反这一规则将受到处罚。此规则适用于所有类型的介质。 简要解释 ORALPEACE，一个开创性的口腔护理品牌，用 100% 天然衍生的抗菌剂配制而成，对婴儿和老人来说是安全的。以其品牌理念为主题，“热爱珍贵的家庭, “五十年来的家庭关系是通过一帧的视频来描述的，视频中的牙刷是日常生活的象征。通过这个 “洗手间” 的故事，表达了几代人重复正常日子的快乐和与家人短暂的时间本质的短暂。 “为了重现这个家族的历史，我们拍摄了 1200 多幅静止图像，使用了大约 680 种类型的照明。艺术布景也是精心制作的，以配合故事的每十年。 观众 正如《爱是有机的》的标语所表明的，这是 100% 天然衍生的口腔护理产品，含有世界上第一个专利的天然抗菌剂，即使误吞也是安全的。因此，牙膏可以被广泛的人使用，无论他们的年龄或身体状况。
爱是有机的
案例简介：ClientBriefOrObjective In order to tell that ORALPEACE is protecting the love of family, the time-lapse frame by frame technique was used to faithfully show the family’s 50 years of history in a charming way. The art set was also carefully created and detailed props were prepared to match each era of a boarding house in the 1950s, own house, and after renovation of the house. Almost 250 toothbrushes were used to represent as the members of the family. Also, in order to express the time passage with light, approximately 680 types of lightings were used. Uncompromised knowledge and techniques of the filming crew are condensed in this short film. BriefWithProjectedOutcomes In Japan, the Pharmaceutical Affairs Law dictates how drugs and medical equipment are used, and the expressions used in advertising are strictly regulated. Advertisements are forbidden from containing expressions referring to unsubstantiated data. Violation of this rule is subject to penalty. This rule is applied to all types of media. BriefExplanation ORALPEACE, a groundbreaking oral care brand, formulated with 100% naturally derived anti-bacterial agent that is safe for babies and the elderly. With the theme of its brand philosophy, “love for one’s precious family,” family ties over the course of fifty years are depicted through frame by frame video featuring a toothbrush which is an icon of daily life. The happiness of repeating normal days over generations and the fleetingness of the transient nature of time with family are expressed through this “story of a washroom.” In order to reproduce the family’s history, more than 1200 still images were taken and approximately 680 types of lighting were used. The art set was also carefully created to match each decade of the story. Audience As the tagline Love is Organic indicates, this is 100% naturally derived oral care product containing the world’s first patented natural antibacterial agent, making it safe even when swallowed by mistake. The toothpaste therefore can be used by a broad range of people regardless of their age or physical condition.
Love is Organic
案例简介：ClientBriefOrObjective 为了告诉人们 ORALPEACE 正在保护家庭的爱，延时逐帧技术被用来以迷人的方式忠实地展示这个家庭 50 年的历史。艺术布景也经过精心制作，并准备了详细的道具，以匹配 1950 代寄宿房屋的每个时代，即自己的房屋，以及房屋翻新后。几乎 250 支牙刷被用来代表这个家庭的成员。此外，为了用光表达时间的流逝，大约使用了 680 种照明。这部短片浓缩了摄制组无与伦比的知识和技巧。 BriefWithProjectedOutcomes 在日本，《药品事务法》规定了如何使用药品和医疗设备，广告中使用的表达受到严格监管。广告禁止包含涉及未经证实的数据的表达。违反这一规则将受到处罚。此规则适用于所有类型的介质。 简要解释 ORALPEACE，一个开创性的口腔护理品牌，用 100% 天然衍生的抗菌剂配制而成，对婴儿和老人来说是安全的。以其品牌理念为主题，“热爱珍贵的家庭, “五十年来的家庭关系是通过一帧的视频来描述的，视频中的牙刷是日常生活的象征。通过这个 “洗手间” 的故事，表达了几代人重复正常日子的快乐和与家人短暂的时间本质的短暂。 “为了重现这个家族的历史，我们拍摄了 1200 多幅静止图像，使用了大约 680 种类型的照明。艺术布景也是精心制作的，以配合故事的每十年。 观众 正如《爱是有机的》的标语所表明的，这是 100% 天然衍生的口腔护理产品，含有世界上第一个专利的天然抗菌剂，即使误吞也是安全的。因此，牙膏可以被广泛的人使用，无论他们的年龄或身体状况。
Love is Organic
案例简介：ClientBriefOrObjective In order to tell that ORALPEACE is protecting the love of family, the time-lapse frame by frame technique was used to faithfully show the family’s 50 years of history in a charming way. The art set was also carefully created and detailed props were prepared to match each era of a boarding house in the 1950s, own house, and after renovation of the house. Almost 250 toothbrushes were used to represent as the members of the family. Also, in order to express the time passage with light, approximately 680 types of lightings were used. Uncompromised knowledge and techniques of the filming crew are condensed in this short film. BriefWithProjectedOutcomes In Japan, the Pharmaceutical Affairs Law dictates how drugs and medical equipment are used, and the expressions used in advertising are strictly regulated. Advertisements are forbidden from containing expressions referring to unsubstantiated data. Violation of this rule is subject to penalty. This rule is applied to all types of media. BriefExplanation ORALPEACE, a groundbreaking oral care brand, formulated with 100% naturally derived anti-bacterial agent that is safe for babies and the elderly. With the theme of its brand philosophy, “love for one’s precious family,” family ties over the course of fifty years are depicted through frame by frame video featuring a toothbrush which is an icon of daily life. The happiness of repeating normal days over generations and the fleetingness of the transient nature of time with family are expressed through this “story of a washroom.” In order to reproduce the family’s history, more than 1200 still images were taken and approximately 680 types of lighting were used. The art set was also carefully created to match each decade of the story. Audience As the tagline Love is Organic indicates, this is 100% naturally derived oral care product containing the world’s first patented natural antibacterial agent, making it safe even when swallowed by mistake. The toothpaste therefore can be used by a broad range of people regardless of their age or physical condition.
爱是有机的
暂无简介
Love is Organic
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基本信息
- 广告战役： #Oralpeace-推广与活动-c972#
- 广告品牌： Oralpeace
- 发布日期： 2000
- 行业领域： 互联网服务 , 房产/家居 , 日用品/母婴
- 媒体类别： 短视频
- 广告语言： 英语
- 媒介平台： 网络
- 获得奖项：
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