Best Friends Kitten|海报/平面|广告营销案例【ADGuider广告指南】

最好的朋友小猫

案例简介：寻找最好的朋友: 幸运的二十一年代，Chartrands 为动物救援和收养发起了直接集成网络和印刷运动 TM Advertising 与 Lucky 二十一导演组合 Marc & Melanie Chartrand 合作，为动物协会最好朋友创建了一个整合的在线和印刷活动。不可抗拒的竞选明星在一场魅力和可爱的表演中拯救了动物。在这里查看: http://fixatfour.com 这场运动是 Chartrands 的完美匹配，他们的视觉和讲故事的敏感性根植于艺术摄影和新闻摄影背景。Chartrands 与 agency creative team 密切合作，进行综合的静态拍摄和运动媒体制作，能够为多维运动提供创造性的直通式和总体风格视觉。马克和梅兰妮拍摄的镜头和图像绝对令人惊叹，他肯定 TM 广告副创意总监克里斯 · 贝丁。They，他们为整个竞选 tone 设定了基调和视觉风格，从视频到海报和网站，without 没有他们，我们不可能做到。积极运动成功的关键是找到呼吁和行动呼吁的正确结合，而不成为糖精。资深文案克里斯塔 · 霍格解释说，马克和梅兰妮在一个很容易变得太娇媚的项目中表现出色，带来了高水平的波兰语。面对几十名可爱的 ac演员，他们对片场 set 的专注和奉献是值得称赞的.尽管他们确实设法在两次服用之间揉了几下好肚子。 Chartrands 一家同意铸造和指挥救援动物 (由善良行动提供) 因此，他们的行动可以与运动排版相结合，这是最独特的挑战，尽管是制作的有趣方面。马克 · 查特兰笑着说，猫和小猫做了我们想做的一切，正如任何爱猫的人都知道的那样，这真的很棒。我们必须为任何事情的发生做好准备，并明智地利用我们的时间。幸运的是，斯蒂芬妮 · 默多克 (TM 广告高级制作人) 是一名猫语者，克里斯 · 贝廷 (ACD，TM 广告) 有动物训练经验。这个团队的努力 -- 隐藏的人才和一切 -- 象征着我们与 TM. Best Friends 动物协会运营着全国最大的虐待和遗弃动物保护区，并在美国各地提供绝育/绝育和教育项目。Best Friends 成立于 1984年，是 shelter 非杀手庇护所运动的先驱。除了避难所和救援行动之外，Best Friends 还监督了四项正在进行的运动 -- 欺负育种者意识、猫科动物人口控制、反小狗工厂倡议和宠物不是一次性信息。TM 广告宣传活动强调了宠物在四个月大之前绝育和绝育的重要性。当我看到木板时，我知道马克和梅兰妮会是完美的。我们很幸运能和他们一起制作视频，让他们为海报和网站拍摄所有照片是一个额外的奖励。TM 广告高级制作人斯蒂芬妮 · 默多克指出，他们才华横溢，对他们的工艺非常投入，我很荣幸能和他们一起工作。我们在这个项目中所经历的纯粹的快乐来自于这次活动的每一个方面。Melanie Chartrand 总结道，我们感谢 TM 广告公司代表一个令人惊叹的组织提供的这种特殊体验。欲了解更多关于 Lucky 二十一和 Marc & Melanie Chartrand 的作品，请访问 http://luckytwentyone.com 。

最好的朋友小猫

案例简介：Finding Best Friends: Lucky Twenty Ones The Chartrands Direct Integrated Web & Print Campaign For Animal Rescue and Adoption TM Advertising collaborated with Lucky Twenty Ones directing duo Marc & Melanie Chartrand to create an integrated online and print campaign for Best Friends Animal Society. The irresistible campaign stars rescued animals in a show-stopping display of charm and lovability. View it here: http://fixatfour.com The campaign was the perfect match for The Chartrands, whose visual and storytelling sensibility is rooted in an art photography and photojournalism background. Working closely with the agency creative team on an integrated still shoot and motion media production, The Chartrands were able to provide a creative through-line and overarching stylistic vision to the multi-dimensional campaign. The footage and images Marc and Melanie shot are absolutely stunning, affirms TM Advertising Associate Creative Director Chris Bettin. They set the tone and visual style for the entire campaign from the video to the posters and the web site we couldn't have done it without them. Key to the success of the positive campaign was finding the right blend of appeal and call to action, without becoming saccharine. Marc and Melanie did a fantastic job bringing a high level of polish to a project that could have easily become too cutesy, explains Sr. Copywriter Krista Hogg. Their focus and dedication on set in the face of dozens of loveable, adorable actors - was commendable... though they did manage to get in a few good tummy rubs between takes. The Chartrands agreed that casting and directing the rescue animals (provided by Operation Kindness) so their actions could be integrated with the motion typography was one of the most uniquely challenging albeit fun - aspects of the production. The cats and kittens did everything we wanted which, as anyone who loves cats knows, is truly amazing, laughs Marc Chartrand. We had to be prepared for literally anything to happen and use our time wisely. Luckily, Stephanie Murdoch (TM Advertising Sr. Producer) is a cat whisperer and Chris Bettin (ACD, TM Advertising) has animal training experience. This team effort - hidden talents and all - was emblematic of our rewarding collaboration with everyone at TM. Best Friends Animal Society operates the nations largest animal sanctuary for abused and abandoned animals, and provides spay/neuter and educational programs throughout the United States. Founded in 1984, Best Friends is a pioneer of the non kill shelter movement. In addition to the sanctuary and rescue operations, Best Friends oversees four ongoing campaigns bully breed awareness, Feline population control, anti-puppy mill initiatives and pets arent disposable messages. The TM Advertising campaign addresses the importance of spaying and neutering pets before they reach four-months of age. When I saw the boards, I knew Marc and Melanie would be perfect. We were lucky enough to work with them on the video, and having them do all the photography for the posters and websites was an added bonus. They are so talented and dedicated to their craft, I was honored to work with them, notes Stephanie Murdoch, TM Advertising Senior Producer. The pure joy we all experienced on the project comes through every facet of this campaign. We are grateful to everyone at TM Advertising for this exceptional experience on behalf of an amazing organization, concludes Melanie Chartrand. For more on Lucky Twenty One and the work of Marc & Melanie Chartrand, please visit http://luckytwentyone.com.