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白潮2020
案例简介：一个烟头可以污染多达500升水。烟头对海洋的污染甚至超过吸管和塑料袋。每年，数十亿人被粗心地扔在街上后，最终被风，雨，河流或管道带走。在世界海洋日，迫切需要提高对这一严重问题的认识。“白潮” 是海洋守护者运动的名称，旨在谴责烟头如何污染和杀死海洋及其野生动植物。为了使这种生态灾难变得切实可见，该协会创造了一个强烈的隐喻形象: 一种粘性和粘性的潮汐，看起来像漏油，但其质地和颜色 (白色和黄色) 与香烟相似。
白潮2020
案例简介：A single cigarette butt can pollute up to 500 liters of water. Cigarette butts pollute the ocean even more than straws and plastic bags do. Every year, billions of them end up in the ocean, carried away by the wind, the rain, in rivers or in pipes, after having been carelessly thrown in the streets. On World Oceans Day, it is urgent to raise awareness on this serious matter. "The White Tide" is the name of Sea Shepherd’s campaign, which aims to denounce how cigarette butts are polluting and killing the oceans and their wildlife. In order to make this ecological cataclysm tangible, the association created a strong metaphorical image: a viscous & sticky tide that looks like an oil spill but whose texture and colors (white and yellow) are similar to those of cigarettes.
The White Tide 2020
案例简介：一个烟头可以污染多达500升水。烟头对海洋的污染甚至超过吸管和塑料袋。每年，数十亿人被粗心地扔在街上后，最终被风，雨，河流或管道带走。在世界海洋日，迫切需要提高对这一严重问题的认识。“白潮” 是海洋守护者运动的名称，旨在谴责烟头如何污染和杀死海洋及其野生动植物。为了使这种生态灾难变得切实可见，该协会创造了一个强烈的隐喻形象: 一种粘性和粘性的潮汐，看起来像漏油，但其质地和颜色 (白色和黄色) 与香烟相似。
The White Tide 2020
案例简介：A single cigarette butt can pollute up to 500 liters of water. Cigarette butts pollute the ocean even more than straws and plastic bags do. Every year, billions of them end up in the ocean, carried away by the wind, the rain, in rivers or in pipes, after having been carelessly thrown in the streets. On World Oceans Day, it is urgent to raise awareness on this serious matter. "The White Tide" is the name of Sea Shepherd’s campaign, which aims to denounce how cigarette butts are polluting and killing the oceans and their wildlife. In order to make this ecological cataclysm tangible, the association created a strong metaphorical image: a viscous & sticky tide that looks like an oil spill but whose texture and colors (white and yellow) are similar to those of cigarettes.
白潮2020
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The White Tide 2020
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