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塑料海洋
案例简介：MediaSpend 我们希望音乐轨道能在开始时强调梦幻般的、巧妙的气氛，在结束时强调悲伤的真相。目标是强调自然生态系统对生活在其中的人有多重要。通过对动物的声乐表演的镜像，目的是使他们的痛苦人性化，从而使它与尽可能广泛的观众相关。这就是为什么我们选择了一个 13 岁的女孩来表演，因为它传达了一种天真和天真的感觉，完全符合这个信息。目的是使表演尽可能亲密和个人化，以便听众觉得他们是被直接唱的。在 5.1 电影组合中，我们通过平移进一步推广了这个想法，以创造 ASMR 的效果，就好像 Scarlet 在你耳边低语一样。 EntrySummary 塑料海洋是一个可悲的现实，一个史诗般的海洋污染，像法国一样大，存在于所有三个大海洋中，而且还在增长。这是一个丑陋的现实，我们这一代人拒绝观看，因为他们太专注于在社交媒体上追求美丽。为了接触我们的观众并激发真正的变革，我们把我们的信息隐藏在美丽的照片中，这些照片非常有效，我们引起了他们的注意。 简要解释 这部电影展示了几只海洋动物在塑料海洋中游泳。乍一看，它看起来像梦幻般多彩，但最终揭示了海洋动物在塑料碎片中挣扎的悲伤现实。最后，我们发出了一个关于塑料可持续使用的强烈信息。
塑料海洋
案例简介：MediaSpend We wanted the music track to underline the dreamlike, artful atmosphere in the beginning and the sad truth at the end. The goal was to highlight how important natural ecosystems are to those that live in them. By mirroring the vocal performance against the animals, the intention was to humanize their suffering, thereby making it relatable to the widest possible audience. That’s why we chose a 13 year old girl to perform, as it conveyed a sense of innocence and naivety that fit perfectly with this message. The objective was to make the performance as intimate and personal as possible so that the listener felt they were being sung to directly. In the 5.1 mix for cinema we furthered this idea with panning to create an effect of ASMR almost as if Scarlet is whispering into your ear. EntrySummary The plastic ocean is a sad reality, an ocean pollution of epic dimensions, as big as France, present in all 3 big oceans and it’s still growing. It is an ugly reality that our generation refuses to watch, since they are too focussed on their quest for beauty on social media. In order to reach our audience and motivate real change, we hid our message in beautiful pictures which worked very well and we got their attention. BriefExplanation The film shows several sea animals swimming in an ocean of plastic. It appears dreamlike and colorful at first glance but eventually reveals the sad reality of sea animals struggling, trapped in plastic debris. At the end we send a strong message about sustainable usage of plastic.
Plastic Ocean
案例简介：MediaSpend 我们希望音乐轨道能在开始时强调梦幻般的、巧妙的气氛，在结束时强调悲伤的真相。目标是强调自然生态系统对生活在其中的人有多重要。通过对动物的声乐表演的镜像，目的是使他们的痛苦人性化，从而使它与尽可能广泛的观众相关。这就是为什么我们选择了一个 13 岁的女孩来表演，因为它传达了一种天真和天真的感觉，完全符合这个信息。目的是使表演尽可能亲密和个人化，以便听众觉得他们是被直接唱的。在 5.1 电影组合中，我们通过平移进一步推广了这个想法，以创造 ASMR 的效果，就好像 Scarlet 在你耳边低语一样。 EntrySummary 塑料海洋是一个可悲的现实，一个史诗般的海洋污染，像法国一样大，存在于所有三个大海洋中，而且还在增长。这是一个丑陋的现实，我们这一代人拒绝观看，因为他们太专注于在社交媒体上追求美丽。为了接触我们的观众并激发真正的变革，我们把我们的信息隐藏在美丽的照片中，这些照片非常有效，我们引起了他们的注意。 简要解释 这部电影展示了几只海洋动物在塑料海洋中游泳。乍一看，它看起来像梦幻般多彩，但最终揭示了海洋动物在塑料碎片中挣扎的悲伤现实。最后，我们发出了一个关于塑料可持续使用的强烈信息。
Plastic Ocean
案例简介：MediaSpend We wanted the music track to underline the dreamlike, artful atmosphere in the beginning and the sad truth at the end. The goal was to highlight how important natural ecosystems are to those that live in them. By mirroring the vocal performance against the animals, the intention was to humanize their suffering, thereby making it relatable to the widest possible audience. That’s why we chose a 13 year old girl to perform, as it conveyed a sense of innocence and naivety that fit perfectly with this message. The objective was to make the performance as intimate and personal as possible so that the listener felt they were being sung to directly. In the 5.1 mix for cinema we furthered this idea with panning to create an effect of ASMR almost as if Scarlet is whispering into your ear. EntrySummary The plastic ocean is a sad reality, an ocean pollution of epic dimensions, as big as France, present in all 3 big oceans and it’s still growing. It is an ugly reality that our generation refuses to watch, since they are too focussed on their quest for beauty on social media. In order to reach our audience and motivate real change, we hid our message in beautiful pictures which worked very well and we got their attention. BriefExplanation The film shows several sea animals swimming in an ocean of plastic. It appears dreamlike and colorful at first glance but eventually reveals the sad reality of sea animals struggling, trapped in plastic debris. At the end we send a strong message about sustainable usage of plastic.
塑料海洋
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Plastic Ocean
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基本信息
- 广告战役： #海洋守护者协会-影视-b0d5#
- 广告品牌： 海洋守护者协会
- 发布日期： 2000
- 行业领域： 公益慈善 , 公共事业
- 媒体类别： 短视频
- 广告语言： 英语
- 媒介平台： 网络
- 获得奖项：
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