营销日历 营销导航 热门搜索 使用技巧
广告营销案例

    您的体验已到期

    免费领取会员>

    本案例默认翻译为中文,点击可切换回原语言

    已切换成原语言,点击可翻译成中文

    白潮2020

    案例简介:一个烟头可以污染高达500升水。烟头对海洋的污染甚至超过吸管和塑料袋。每年,数十亿人被漫不经心地扔在街上后,最终被风、雨、河流或管道带走。在世界海洋日,迫切需要提高对这一严重问题的认识。“白潮” 是海洋守护者运动的名称,旨在谴责烟头是如何污染和杀死海洋及其野生动物的。为了使这种生态大灾变变得有形,该协会创造了一个强烈的隐喻形象: 一种看起来像漏油但质地和颜色 (白色和黄色) 的粘性和粘性潮汐类似于香烟.

    白潮2020

    案例简介:A single cigarette butt can pollute up to 500 liters of water. Cigarette butts pollute the ocean even more than straws and plastic bags do. Every year, billions of them end up in the ocean, carried away by the wind, the rain, in rivers or in pipes, after having been carelessly thrown in the streets. On World Oceans Day, it is urgent to raise awareness on this serious matter. "The White Tide" is the name of Sea Shepherd’s campaign, which aims to denounce how cigarette butts are polluting and killing the oceans and their wildlife. In order to make this ecological cataclysm tangible, the association created a strong metaphorical image: a viscous & sticky tide that looks like an oil spill but whose texture and colors (white and yellow) are similar to those of cigarettes.

    The White Tide 2020

    案例简介:一个烟头可以污染高达500升水。烟头对海洋的污染甚至超过吸管和塑料袋。每年,数十亿人被漫不经心地扔在街上后,最终被风、雨、河流或管道带走。在世界海洋日,迫切需要提高对这一严重问题的认识。“白潮” 是海洋守护者运动的名称,旨在谴责烟头是如何污染和杀死海洋及其野生动物的。为了使这种生态大灾变变得有形,该协会创造了一个强烈的隐喻形象: 一种看起来像漏油但质地和颜色 (白色和黄色) 的粘性和粘性潮汐类似于香烟.

    The White Tide 2020

    案例简介:A single cigarette butt can pollute up to 500 liters of water. Cigarette butts pollute the ocean even more than straws and plastic bags do. Every year, billions of them end up in the ocean, carried away by the wind, the rain, in rivers or in pipes, after having been carelessly thrown in the streets. On World Oceans Day, it is urgent to raise awareness on this serious matter. "The White Tide" is the name of Sea Shepherd’s campaign, which aims to denounce how cigarette butts are polluting and killing the oceans and their wildlife. In order to make this ecological cataclysm tangible, the association created a strong metaphorical image: a viscous & sticky tide that looks like an oil spill but whose texture and colors (white and yellow) are similar to those of cigarettes.

    白潮2020

    暂无简介

    The White Tide 2020

    暂无简介

    基本信息

    综合评分
    {{getNumber(caseInfo.whole)}}

    暂无评分

    已有{{caseInfo.tatolPeople}}人评分

    创意
    {{getNumber(caseInfo.originality)}}
    文案
    {{getNumber(caseInfo.copywriting)}}
    视觉
    {{getNumber(caseInfo.visualEffect)}}

    案例详情

    涵盖全球100万精选案例,涉及2800个行业,包含63000个品牌

    热门节日97个,23个维度智能搜索

    • 项目比稿

      品类案例按时间展现,借鉴同品牌策略,比稿提案轻松中标

    • 创意策划

      任意搜索品牌关键词,脑洞创意策划1秒呈现

    • 竞品调研

      一键搜索竞品往年广告,一眼掌握对手市场定位

    • 行业研究

      热词查看洞悉爆点,抢占行业趋势红利

    登录后查看全部案例信息

    如果您是本案的创作者或参与者 可对信息进行完善

    案例评分

    综合
    {{wholeEm}} 请评分
    创意
    {{originalityEm}} 请评分
    文案
    {{copywritingEm}} 请评分
    动视
    {{visualEffectEm}} 请评分

    链接粘贴成功,ctrl+v 进行复制

    完善信息

    最多可填写1000个字符

    请填写正确的邮箱

    完善信息成功

    完善信息失败

    评分成功

    您已经完成过对该案例的评分了

    联系我们 返回广告案例顶部 分享广告案例 意见反馈 广告案例意见反馈 回到顶部 返回广告案例顶部

    链接粘贴成功,ctrl+v 进行复制

    扫码关注公众号完成登录

    登录即视为同意《用户协议》

    二维码失效

    刷新

    注册成功,赠送你10天会员体验权

    注册失败,请检查信息后重新输入