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案例简介：英文剧本 我们的角色出现在电影驱动的屏幕上，并说 (人们在他们的汽车收音机上听她的声音，用电影驱动的自己的频率-88,7 FM 调谐): -我可以告诉你真的很喜欢汽车，嗯？ -即使你去看电影，你也不能离开你的。 -既然你这么喜欢汽车,我要给你看一些很酷的东西。 (菲亚特托罗出现在免下车的屏幕上) -- 你一定已经在街上看到了其中一个 -- 太棒了，对吧？ -所以… 你现在想去试驾吗？ -解锁你的手机。 -继续。我保证你不会后悔的。 -所有设置？ -现在..提高你的收音机音量。 -好吧… 我们走。通过汽车的无线电，我们的角色使用谷歌应用技术 “Ok Google” 向人们的智能手机发送语音命令。 -好的，谷歌。 -www. testdriven。 comPeople 的智能手机打开我们的网站，他们可以在菲亚特托罗内部导航,把它和他们自己的车相比-太好了现在只要移动你的手机，享受菲亚特托罗的内部。当人们在智能手机上浏览托罗的内部时，我们的角色在收音机上描述了它的特点。 -看看显示器设计。难以置信!-带划桨换档的皮革方向盘怎么样？-它配有带语音命令的 UConnect 多媒体系统-你看到 9 速自动变速器了吗？-细节呢？太好了。-我知道: 现在你想带一个去兜风，对吗？“计划试驾” 按钮出现在人们智能手机的屏幕上。-这很容易。你只需要点击这个按钮就可以安排一次试驾。-酷，对吧？我们的角色结束了她的演讲，离开了屏幕。-好吧…现在，你喜欢你的电影，我明天会打电话给你安排。-再见。 简要解释 在免下车影院里，人们用特定的频率调汽车收音机来听电影, 所以我们播出了一个广告，在广告中，我们的角色与人们互动，要求他们解锁智能手机。通过收音机，她向他们的手机发送了一个语音命令 (“Ok Google，www.testdrivein.com”) (打开我们的网站)使用陀螺仪技术，在菲亚特托罗的内部引发了身临其境的体验，而我们的角色描述了菲亚特托罗的特征。他们可以通过点击按钮安排一次真正的试驾。试驾创造了一种身临其境的体验，这种体验通过汽车收音机将免下车影院屏幕上的商业广告与他们的手机连接起来。我们让人们认识了新的菲亚特托罗，并安排了一次试驾,让他们有机会将自己的汽车与红牛进行比较。 条目摘要 电影免下车剧院位于巴西巴西利亚，是拉丁美洲最后一个免下车剧院。当人们去电影免下车时，他们会花很多时间在车里，所以这是创造新车体验的最佳场所。要听这部电影，人们必须在电影驱动器的特定频率中调整他们的汽车收音机(88,7 调频)。我们在免下车电视屏幕上播放了一个广告，在广告中，我们的角色与要求他们解锁智能手机的人互动。通过收音机，她向他们的手机发送了一个语音命令 (“Ok Google，www.testdrivin.com”)，并使用陀螺仪技术在菲亚特托罗的内部引发了一种身临其境的体验,虽然我们的角色描述了菲亚特托罗的特点。试驾后，他们可以通过点击按钮安排一次真正的试驾。
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案例简介：Script In English Our character appears in the Cine Drive-in’s screen and says (people listen to her on their car radios, tuned in Cine Drive-in’s own frequency – 88,7 FM):- I can tell you’re really into cars, hum?- Even when you go to the movies, you can’t seem to leave yours.- And since you like cars so much, I’m gonna show you something really cool.(A Fiat Toro appears in the Drive-in’s screen)- You must have seen one of these already on the streets - Awesome, right?- So… you wanna go for a test-drive right now?- Just unlock your phone.- Go on. I promise you won’t regret it.- All set?- Now.. pump up your radio volume.- Alright… let’s go.Through the radio of the car, our character sends a voice command to people’s smartphones, using the Google App technology “Ok Google”.- Ok, Google.- www.testdrivein.comPeople’s smartphones open our website and they can navigate inside of the Fiat Toro, comparing it with their own cars.- Great. Now just move your phone around and enjoy the Fiat Toro’s interior.As people navigate throughout Toro’s interior on their smartphones, our character describes its features on the radio.- Take a look at the display design. Incredible!- What about the leather steering wheel with paddle shift?- It comes with UConnect Multimedia system with Voice Command- Did you see the 9 speeds automatic transmission?- And the detailing? Wonderful.- I know: now you want to take one for a spin, right?The “Schedule Test-drive” button appears on the screens of people’s smartphones.- It’s easy. You just have to click on this button to schedule a test-drive. - Cool, right?Our character finishes her speech and leaves the screen.- Ok…. Now, you enjoy your movie and I’ll call you tomorrow to set things up.- Bye-bye. Brief Explanation In a Drive-in Theater, people tune their car radios in a specific frequency to listen to the movie, so we aired a commercial in which our character interacted with people asking them to unlock their smartphones.Through the radio, she sent a voice command (“Ok Google, www.testdrivein.com”) to their mobiles (opening our website) and triggered an immersive experience throughout the Fiat Toro’s interior, using gyroscope technology, while our character described the Fiat Toro’s features.After the Test Drive-in, they could schedule a real test-drive on a click of a button.The Test Drive-in created innovative consumer activation in an immersive experience that connected a commercial on a Drive-in Theater’s screen with their mobiles, through the radio of their cars.We engaged people to meet the new Fiat Toro and schedule a test-drive, giving them the opportunity to compare their own cars with the Toro. Entry Summary Cine Drive-in, located in Brasilia-Brazil, is the last Drive-in Theater in Latin America.People spend a lot of time inside their cars when they go to the Cine Drive-in, so it is the perfect place to create a new car experience.To listen to the movie, people must tune their car radios in Cine Drive-in’s specific frequency (88,7 FM).We aired a commercial on the Drive-in’s screen in which our character interacted with people asking them to unlock their smartphones.Through the radio, she sent a voice command (“Ok Google, www.testdrivein.com”) to their mobiles and triggered an immersive experience throughout the Fiat Toro’s interior, using gyroscope technology, while our character described the Fiat Toro’s features.After the Test Drive-in, they could schedule a real test-drive on a click of a button.
Test Drive-in
案例简介：英文剧本 我们的角色出现在电影驱动的屏幕上，并说 (人们在他们的汽车收音机上听她的声音，用电影驱动的自己的频率-88,7 FM 调谐): -我可以告诉你真的很喜欢汽车，嗯？ -即使你去看电影，你也不能离开你的。 -既然你这么喜欢汽车,我要给你看一些很酷的东西。 (菲亚特托罗出现在免下车的屏幕上) -- 你一定已经在街上看到了其中一个 -- 太棒了，对吧？ -所以… 你现在想去试驾吗？ -解锁你的手机。 -继续。我保证你不会后悔的。 -所有设置？ -现在..提高你的收音机音量。 -好吧… 我们走。通过汽车的无线电，我们的角色使用谷歌应用技术 “Ok Google” 向人们的智能手机发送语音命令。 -好的，谷歌。 -www. testdriven。 comPeople 的智能手机打开我们的网站，他们可以在菲亚特托罗内部导航,把它和他们自己的车相比-太好了现在只要移动你的手机，享受菲亚特托罗的内部。当人们在智能手机上浏览托罗的内部时，我们的角色在收音机上描述了它的特点。 -看看显示器设计。难以置信!-带划桨换档的皮革方向盘怎么样？-它配有带语音命令的 UConnect 多媒体系统-你看到 9 速自动变速器了吗？-细节呢？太好了。-我知道: 现在你想带一个去兜风，对吗？“计划试驾” 按钮出现在人们智能手机的屏幕上。-这很容易。你只需要点击这个按钮就可以安排一次试驾。-酷，对吧？我们的角色结束了她的演讲，离开了屏幕。-好吧…现在，你喜欢你的电影，我明天会打电话给你安排。-再见。 简要解释 在免下车影院里，人们用特定的频率调汽车收音机来听电影, 所以我们播出了一个广告，在广告中，我们的角色与人们互动，要求他们解锁智能手机。通过收音机，她向他们的手机发送了一个语音命令 (“Ok Google，www.testdrivein.com”) (打开我们的网站)使用陀螺仪技术，在菲亚特托罗的内部引发了身临其境的体验，而我们的角色描述了菲亚特托罗的特征。他们可以通过点击按钮安排一次真正的试驾。试驾创造了一种身临其境的体验，这种体验通过汽车收音机将免下车影院屏幕上的商业广告与他们的手机连接起来。我们让人们认识了新的菲亚特托罗，并安排了一次试驾,让他们有机会将自己的汽车与红牛进行比较。 条目摘要 电影免下车剧院位于巴西巴西利亚，是拉丁美洲最后一个免下车剧院。当人们去电影免下车时，他们会花很多时间在车里，所以这是创造新车体验的最佳场所。要听这部电影，人们必须在电影驱动器的特定频率中调整他们的汽车收音机(88,7 调频)。我们在免下车电视屏幕上播放了一个广告，在广告中，我们的角色与要求他们解锁智能手机的人互动。通过收音机，她向他们的手机发送了一个语音命令 (“Ok Google，www.testdrivin.com”)，并使用陀螺仪技术在菲亚特托罗的内部引发了一种身临其境的体验,虽然我们的角色描述了菲亚特托罗的特点。试驾后，他们可以通过点击按钮安排一次真正的试驾。
Test Drive-in
案例简介：Script In English Our character appears in the Cine Drive-in’s screen and says (people listen to her on their car radios, tuned in Cine Drive-in’s own frequency – 88,7 FM):- I can tell you’re really into cars, hum?- Even when you go to the movies, you can’t seem to leave yours.- And since you like cars so much, I’m gonna show you something really cool.(A Fiat Toro appears in the Drive-in’s screen)- You must have seen one of these already on the streets - Awesome, right?- So… you wanna go for a test-drive right now?- Just unlock your phone.- Go on. I promise you won’t regret it.- All set?- Now.. pump up your radio volume.- Alright… let’s go.Through the radio of the car, our character sends a voice command to people’s smartphones, using the Google App technology “Ok Google”.- Ok, Google.- www.testdrivein.comPeople’s smartphones open our website and they can navigate inside of the Fiat Toro, comparing it with their own cars.- Great. Now just move your phone around and enjoy the Fiat Toro’s interior.As people navigate throughout Toro’s interior on their smartphones, our character describes its features on the radio.- Take a look at the display design. Incredible!- What about the leather steering wheel with paddle shift?- It comes with UConnect Multimedia system with Voice Command- Did you see the 9 speeds automatic transmission?- And the detailing? Wonderful.- I know: now you want to take one for a spin, right?The “Schedule Test-drive” button appears on the screens of people’s smartphones.- It’s easy. You just have to click on this button to schedule a test-drive. - Cool, right?Our character finishes her speech and leaves the screen.- Ok…. Now, you enjoy your movie and I’ll call you tomorrow to set things up.- Bye-bye. Brief Explanation In a Drive-in Theater, people tune their car radios in a specific frequency to listen to the movie, so we aired a commercial in which our character interacted with people asking them to unlock their smartphones.Through the radio, she sent a voice command (“Ok Google, www.testdrivein.com”) to their mobiles (opening our website) and triggered an immersive experience throughout the Fiat Toro’s interior, using gyroscope technology, while our character described the Fiat Toro’s features.After the Test Drive-in, they could schedule a real test-drive on a click of a button.The Test Drive-in created innovative consumer activation in an immersive experience that connected a commercial on a Drive-in Theater’s screen with their mobiles, through the radio of their cars.We engaged people to meet the new Fiat Toro and schedule a test-drive, giving them the opportunity to compare their own cars with the Toro. Entry Summary Cine Drive-in, located in Brasilia-Brazil, is the last Drive-in Theater in Latin America.People spend a lot of time inside their cars when they go to the Cine Drive-in, so it is the perfect place to create a new car experience.To listen to the movie, people must tune their car radios in Cine Drive-in’s specific frequency (88,7 FM).We aired a commercial on the Drive-in’s screen in which our character interacted with people asking them to unlock their smartphones.Through the radio, she sent a voice command (“Ok Google, www.testdrivein.com”) to their mobiles and triggered an immersive experience throughout the Fiat Toro’s interior, using gyroscope technology, while our character described the Fiat Toro’s features.After the Test Drive-in, they could schedule a real test-drive on a click of a button.
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