本案例默认翻译为中文,点击可切换回原语言
已切换成原语言,点击可翻译成中文
最开放的试驾
案例简介:条目摘要 新的智能 fortwo 敞篷车是同类车型中唯一一款屋顶完全打开的敞篷车。我们测试这种开放性 (意思是坦率) 是否也适用于司机。 简要解释 在电影中,我们看到不同的参赛者面对 “最开放的试驾”。挑战: 测试司机必须像新的 smart fortwo cabrio 一样彻底开放。连接到测谎仪,司机必须面对她或他最好的朋友、心爱的人或家人回答问题。只有那些公开诚实地回答这些问题的人才有机会赢,因为一旦谎言被测谎仪暴露,屋顶就会关闭,试驾就结束了。
最开放的试驾
案例简介:Entry Summary The new smart fortwo cabrio is the only convertible of its class with a roof that opens completely. We test whether that openness (meaning candidness) also applies to the drivers. Brief Explanation In the film we see different contestants facing the “Most Open Test Drive”. The challenge: the test drivers have to be as radically open as the new smart fortwo cabrio. Connected to a lie detector, the driver has to answer questions in the face of hers or his best friends, beloved ones or family members. Only those who answer these questions openly and honestly have a chance to win because once a lie is exposed by the lie detector, the roof closes and the test drive is over.
Most Open Test Drive
案例简介:条目摘要 新的智能 fortwo 敞篷车是同类车型中唯一一款屋顶完全打开的敞篷车。我们测试这种开放性 (意思是坦率) 是否也适用于司机。 简要解释 在电影中,我们看到不同的参赛者面对 “最开放的试驾”。挑战: 测试司机必须像新的 smart fortwo cabrio 一样彻底开放。连接到测谎仪,司机必须面对她或他最好的朋友、心爱的人或家人回答问题。只有那些公开诚实地回答这些问题的人才有机会赢,因为一旦谎言被测谎仪暴露,屋顶就会关闭,试驾就结束了。
Most Open Test Drive
案例简介:Entry Summary The new smart fortwo cabrio is the only convertible of its class with a roof that opens completely. We test whether that openness (meaning candidness) also applies to the drivers. Brief Explanation In the film we see different contestants facing the “Most Open Test Drive”. The challenge: the test drivers have to be as radically open as the new smart fortwo cabrio. Connected to a lie detector, the driver has to answer questions in the face of hers or his best friends, beloved ones or family members. Only those who answer these questions openly and honestly have a chance to win because once a lie is exposed by the lie detector, the roof closes and the test drive is over.
最开放的试驾
暂无简介
Most Open Test Drive
暂无简介
基本信息
暂无评分
已有{{caseInfo.tatolPeople}}人评分
创作者
案例详情
涵盖全球100万精选案例,涉及2800个行业,包含63000个品牌
热门节日97个,23个维度智能搜索
-
项目比稿
品类案例按时间展现,借鉴同品牌策略,比稿提案轻松中标
-
创意策划
任意搜索品牌关键词,脑洞创意策划1秒呈现
-
竞品调研
一键搜索竞品往年广告,一眼掌握对手市场定位
-
行业研究
热词查看洞悉爆点,抢占行业趋势红利
登录后查看全部案例信息
如果您是本案的创作者或参与者 可对信息进行完善