98FM, Safety Bike Radio|短视频,音频|广告营销案例【ADGuider广告指南】

98FM，安全自行车收音机

案例简介：简要解释安全自行车收音机是一种无线电激活，骑自行车的人使用 DIY 便携式无线电发射器与汽车司机交流他们的存在，避免交通事故。因为汽车司机不能总是看到骑自行车的人 (由于盲点、干扰甚至照明不良)，该设备在 30米范围内与无线电频率重叠,确保司机会听到并注意周围骑自行车的人。连接到应用程序，该设备允许用户记录自己的信息，甚至实时传输。最棒的是: 任何人都可以使用我们常见的创意说明和每个骑自行车的人已经拥有的东西来创建自己的安全自行车收音机:水瓶。安全自行车收音机是骑自行车的人在交通中的声音。 EntrySummary 在巴西，每天越来越多的人骑自行车而不是汽车。这太棒了。但是街道基础设施仍然离骑自行车的人友好的环境很远，导致每月有数百起涉及汽车和自行车的交通事故。为了更好地帮助汽车司机和骑自行车的人共存,98 FM 创造了安全自行车收音机: 一种通过便携式无线电发射器向附近的骑自行车的司机发出警报的设备，该发射器在 30米范围内的无线电频率与警告 (可能还有拯救生命) 重叠消息。 ScriptInEnglish 骑自行车的声音: 请注意。前面骑自行车的人。骑自行车的人靠近你。保持安全距离。嘿，请小心这两轮车的家伙。

98FM，安全自行车收音机

案例简介：BriefExplanation Safety Bike Radio is a radio activation on which cyclists use a DIY portable radio transmitter to communicate car drivers about their presence, avoiding traffic accidents.Because car drivers cannot always see the cyclists (due to the blind spot, distractions or even poor illumination), the device overlaps the radio frequency on a 30 meters range, making sure drivers will hear and pay attention to the cyclists on their surroundings.Connected to an App, the device allows users to record their own messages and even transmit live.And the best of all: anyone can create their own Safety Bike Radio, using our common creative instructions and something every cyclist already have: the water bottle.Safety Bike Radio is the cyclists’ voice in traffic. EntrySummary In Brazil, each day more and more people are riding their bikes instead of cars.And that’s awesome.But the streets infrastructure is still far away from a friendly environment for cyclists, resulting in hundreds of traffic accidents involving cars and bikes every month.To help better the coexistence between car drivers and cyclists, 98 FM created Safety Bike Radio: a device that alerts drivers about the cyclists nearby, through a portable radio transmitter that overlaps the radio frequency on a 30 meters range with a warning (and possibly life saving) message. ScriptInEnglish Cyclists Voice:Attention, please. Cyclists ahead.Cyclists near you. Keep a safe distance.Hey, watch out the two wheels' guy here, please.