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国际货币基金组织和世界银行集团 2012 次东京年会
案例简介：简要解释 -当世界经济衰退时，我们的目标是领导持相反意见的国家走向和解。 -为了实现这一目标，我们以现代方式重新设计了日本传统的 “Origata”，从而创建了一种字体。通过这种字体，我们用引导对立走向和解和形成更牢固的纽带的想法直观地包装了会议。 -我们创建了一个字体系统，该系统将操作国际会议的设计，这往往会变得复杂。 描述客户的简报 日本政府赋予我们的使命是向世界展示日本顺利举办世界上最大的国际会议的能力，来自 10,000 个国家的 188 多名与会者。与此同时，利用这些会议作为提高日本声誉的机会，向与会者和世界展示了日本从灾难中恢复的独特精神、优势和步骤。 设计过程 这种字体系统是通过重新设计日本传统的方法来以现代的方式折叠纸 “Origata” 来创建的。“Origata” 是折纸的起源，它代表了引导对立走向和解和形成更强的纽带的想法。我们用这种字体系统设计了年度会议，其中体现了日本的团结精神，希望在这个复杂的世界经济时代, 所有参与国尽管有不同的观点，还是会走到一起。 结果 -我们成功地创建了参与者友好的会议，所有的设计都使用强调日本传统的字体系统进行了标准化。 -我们能够让与会者在会议的各个方面体验日本的技术、文化、精神和热情好客，同时让他们通过标准化的形象发现新的日本景点。 因此，来自 188 个国家的媒体和 2000 多家日本报纸报道了年度会议。我们成功地展示了日本的存在。
国际货币基金组织和世界银行集团 2012 次东京年会
案例简介：Brief Explanation -While the world economy was flagging, our goal was to lead countries with opposite opinions to reconciliation. -To visualize this goal we created a font by redesigning Japanese traditional “Origata” in a modern fashion. Through this font, we visually wrapped the meetings with the idea of leading the opposites to reconciliation and forming stronger bonds. -We created a font system that will operate the design of the international meetings which often has a tendency to become complicated. Describe the brief from the client Our mission given from the Japanese government was to demonstrate to the world Japan’s ability to smoothly operate the world’s largest international meetings with over 10,000 participants from 188 countries. At the same time use these meetings as an occasion to raise Japan’s reputation by showing the participants and the world the country’s unique spirit, advantages and steps to recovery from the disaster. Design Process This font system is created by redesigning Japanese traditional method to fold paper called “Origata” in a modern way. “Origata” is the origin of Origami, which represents the idea of leading opposites to reconciliation and forming stronger bonds. We designed the annual meetings with this font system, in which a Japanese spirit of solidarity is present, wishing that in these times of complicated world economy, all the participating nations would come together despite of their different points of views. Results -We succeeded to create participant-friendly meetings where all designs were standardized using the font system that highlights Japanese traditions. -We were able to let participants experience Japanese technology, culture, spirit, and hospitality in every aspect of the meetings, at the same time letting them discover new Japanese attractions through a standardized image. As a result, the annual meetings were covered by media from 188 countries and over 2000 Japanese newspapers. We were successful in showing Japan’s presence.
2012 TOKYO ANNUAL MEETINGS OF THE IMF AND WORLD BANK GROUP
案例简介：简要解释 -当世界经济衰退时，我们的目标是领导持相反意见的国家走向和解。 -为了实现这一目标，我们以现代方式重新设计了日本传统的 “Origata”，从而创建了一种字体。通过这种字体，我们用引导对立走向和解和形成更牢固的纽带的想法直观地包装了会议。 -我们创建了一个字体系统，该系统将操作国际会议的设计，这往往会变得复杂。 描述客户的简报 日本政府赋予我们的使命是向世界展示日本顺利举办世界上最大的国际会议的能力，来自 10,000 个国家的 188 多名与会者。与此同时，利用这些会议作为提高日本声誉的机会，向与会者和世界展示了日本从灾难中恢复的独特精神、优势和步骤。 设计过程 这种字体系统是通过重新设计日本传统的方法来以现代的方式折叠纸 “Origata” 来创建的。“Origata” 是折纸的起源，它代表了引导对立走向和解和形成更强的纽带的想法。我们用这种字体系统设计了年度会议，其中体现了日本的团结精神，希望在这个复杂的世界经济时代, 所有参与国尽管有不同的观点，还是会走到一起。 结果 -我们成功地创建了参与者友好的会议，所有的设计都使用强调日本传统的字体系统进行了标准化。 -我们能够让与会者在会议的各个方面体验日本的技术、文化、精神和热情好客，同时让他们通过标准化的形象发现新的日本景点。 因此，来自 188 个国家的媒体和 2000 多家日本报纸报道了年度会议。我们成功地展示了日本的存在。
2012 TOKYO ANNUAL MEETINGS OF THE IMF AND WORLD BANK GROUP
案例简介：Brief Explanation -While the world economy was flagging, our goal was to lead countries with opposite opinions to reconciliation. -To visualize this goal we created a font by redesigning Japanese traditional “Origata” in a modern fashion. Through this font, we visually wrapped the meetings with the idea of leading the opposites to reconciliation and forming stronger bonds. -We created a font system that will operate the design of the international meetings which often has a tendency to become complicated. Describe the brief from the client Our mission given from the Japanese government was to demonstrate to the world Japan’s ability to smoothly operate the world’s largest international meetings with over 10,000 participants from 188 countries. At the same time use these meetings as an occasion to raise Japan’s reputation by showing the participants and the world the country’s unique spirit, advantages and steps to recovery from the disaster. Design Process This font system is created by redesigning Japanese traditional method to fold paper called “Origata” in a modern way. “Origata” is the origin of Origami, which represents the idea of leading opposites to reconciliation and forming stronger bonds. We designed the annual meetings with this font system, in which a Japanese spirit of solidarity is present, wishing that in these times of complicated world economy, all the participating nations would come together despite of their different points of views. Results -We succeeded to create participant-friendly meetings where all designs were standardized using the font system that highlights Japanese traditions. -We were able to let participants experience Japanese technology, culture, spirit, and hospitality in every aspect of the meetings, at the same time letting them discover new Japanese attractions through a standardized image. As a result, the annual meetings were covered by media from 188 countries and over 2000 Japanese newspapers. We were successful in showing Japan’s presence.
国际货币基金组织和世界银行集团 2012 次东京年会
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2012 TOKYO ANNUAL MEETINGS OF THE IMF AND WORLD BANK GROUP
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基本信息
- 广告品牌： Annual Meetings of the IMF and World Bank Group
- 发布日期： 2000
- 行业领域： 影音娱乐 , 商务服务
- 媒体类别： 海报/平面
- 广告语言： 英语
- 媒介平台： 网络
- 获得奖项：
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