The latest campaign for Macmillan Cancer Support portrays Macmillan staff as compassionate warriors who do whatever it takes to support those who face the daily challenges and triumphs of living with cancer. Their grit, skill, ingenuity, humour and tenderness shine through in the work.The campaign will run on TV, digital, social and radio and is spearheaded by a film entitled “Tender yet Tough’ that breaks in Saturday night’s episode of The Voice.The new direction shines a fresh light on Macmillan’s role as a crucial player in the battle to secure and deliver the best care and support for people living with cancer.The launch film was directed by Jonathan Alric, best known for his ‘The Blaze’ music videos and was produced during the second lockdown. Music is Spring 1 by acclaimed artist Max Richter.CreditsMacmillanLynda Thomas, chief executive officerClaire Rowney, executive director of fundraising, marketing and communicationsEmma Guise, director of brand and communicationsJo Juber, head of brand and advertisingSamantha Mills, senior marketing managerAMVBBDO CHIEF CREATIVE OFFICERAlex GrieveEXEC CREATIVE DIRECTOR (at the time when the campaign launched)Nadja Lossott & Nicholas HulleyCREATIVE DIRECTOR (the team who CD'd the campaign)Andy Clough & Rich McGrannCREATIVE TEAM:Benjamin Polkinghorne & Scott KellyPRODUCTION CREDITS: TV PRODUCERVerity ElvinPRODUCTION CREDITS: ASSISTANT TV PRODUCERn/aPRODUCTION CREDITS: DIGITAL PRODUCERn/aFLARE STUDIO/XLAB: PRODUCER/EDITING/SOUND ETCn/aART PRODUCTIONn/aDESIGN: TYPOGRAPHER/DESIGNERDaniel MeadStrategy:Tom White, Nicola WillisonACCOUNT MANAGEMENT: BAD/AD ETC (note not all award shows accept these credits)Alex Bird, Rachel Dymond, Angela KwashieOTHER CREDITS (Production Company/Digital Company/Web design/Mobile ProductionIconoclastDIRECTORJonathan AlricPRODUCTION COMPANY PRODUCERJane LloydPRODUCTION COMPANY EXECUTIVE PRODUCERGuy RolfePRODUCTION COMPANY PRODUCER EMAIL ADDRESSGUY@ICONOCLAST.TV PRODUCTION COMPANY PRODUCER MOBILE NO+44 7859 034 393DOP/LIGHTING CAMERAMANPaul OzgurEDITING COMPANY & COMPANY ADDRESSStitch Editing - 14 Newburgh St, Soho, London W1F 7RTEDITORNicolas LarrouquereSOUND STUDIO & COMPANY ADDRESS750mph - 20 Golden Square, Soho, London W1F 9JLSOUND ENGINEERSam Ashwell