Household brand, Tata Steel Pravesh highlights how mothers never display their weaknesses to inspire their kids to be strong in every situation to commemorate Mother's Day.The campaign conceptualised by J. Walter Thompson Kolkata and directed by Aditya Vikram Sengupta features mothers walking the distance without being tired to encourage her tired son to keep walking, encouraging daughters to fight back in difficult situations and urging their kids to follow their dreams.CreditsClient: Tata Steel PraveshAgency: JWT KolkataChief Creative Officer: Senthil KumarVP & ECD: Arjun MukherjeeManaging Partner: Vijay JacobSenior Creative Director: Partha ChowdhuryCreative Director: Tandra ChakravartyCopywriters: Anurag Acharya, Samarpita Das, Sayasi GhoshSVP & Managing Partner: Vijay Jacob ParakkalAVP & CSD: Tania SinhaAVP & CSD – Digital: Surojit SenClient Servicing: Kusumanjan Banerjee, Soumyajit BanerjeeAccount Director – Digital: Soham SenguptaProduction House: For FilmsDirected by: Aditya Vikram SenguptaD.O.P: Satyajit PandeEditor: Subhajit SinghaMusic: Subhagata SinghaSound Design & Mixing: Hindole ChakrabortyColourist: Debojyoti GhoshMake-up: Nilimesh JanaExecutive Producer: Subham Bhattacharya & Jonaki BhattacharyaProduction Manager: T. K SenguptaProduction Assistant: Shayak Roy1st Assistant Director: Trisha Nandi2nd Assistant Director: Nilanjan Chakraborty3rd Assistant Director: Soham DeyCostume, Styling & Production Design: Jonaki BhattacharyaCostume & Art Assistant: Rituparna KonarD.O.P Assistant: Jeethu Joseph & Shalu K ThomasFocus Puller: K. Banu Chandar