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干旱的眼镜
案例简介：土耳其是一个四面环海的国家，这使得目标受众难以想象土耳其将在11年内成为贫水国家。为了突出这种情况，哈瓦斯伊斯坦布尔创建了干旱杯运动-这是基于这样一个事实，即在一年内浪费在预冲洗上的水量等于一个中等大小的湖泊。有五种特殊的眼镜是为土耳其变得干旱的五个湖泊设计的。每个玻璃杯可以容纳与湖泊等量的水。
干旱的眼镜
案例简介：Turkey is a country surrounded by seas, which makes it unimaginable for the target audience to grasp that Turkey will be water-poor in 11 years. In order to highlight the situation, Havas Istanbul created the Glasses of Drought campaign – which is based on the fact that the amount of water wasted on pre-rinse in one year is equal to a mid-sized lake. There are five special glasses designed for five lakes that are becoming droughty in Turkey. Each glass can hold the equivalent amount of water as the lake.
Glasses of Drought
案例简介：土耳其是一个四面环海的国家，这使得目标受众难以想象土耳其将在11年内成为贫水国家。为了突出这种情况，哈瓦斯伊斯坦布尔创建了干旱杯运动-这是基于这样一个事实，即在一年内浪费在预冲洗上的水量等于一个中等大小的湖泊。有五种特殊的眼镜是为土耳其变得干旱的五个湖泊设计的。每个玻璃杯可以容纳与湖泊等量的水。
Glasses of Drought
案例简介：Turkey is a country surrounded by seas, which makes it unimaginable for the target audience to grasp that Turkey will be water-poor in 11 years. In order to highlight the situation, Havas Istanbul created the Glasses of Drought campaign – which is based on the fact that the amount of water wasted on pre-rinse in one year is equal to a mid-sized lake. There are five special glasses designed for five lakes that are becoming droughty in Turkey. Each glass can hold the equivalent amount of water as the lake.
干旱的眼镜
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Glasses of Drought
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基本信息
- 广告战役： #Finish-设计与品牌-e6d8#
- 广告品牌： Finish
- 发布日期： 2021
- 行业领域： 居家日用 , 日用品/母婴
- 媒体类别： 海报/平面
- 广告语言： 英语
- 媒介平台： 网络
- 获得奖项：
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