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水指数
案例简介：土耳其很可能在不久的将来成为一个缺水国家。然而，人们像没有明天一样消费。“水是无限的” 是这种轻率行为背后的误解。但是这些数字告诉我们，水资源的数量处于惊人的水平。具有讽刺意味的是，最重要的资源已经成为最被低估的实体。 在备受尊敬的土耳其工业发展银行 (TSKB) 的帮助下，我们创建了一个指数，该指数显示了水的价值: 成品水指数。该指数是通过测量大坝的水位，农业，工业和家庭的消费量来计算的。每周更新一次，以告诉我们在水位方面的立场。 该指数与我们评估的其他项目一起放置: 美元，欧元，黄金和股票价格。股票磁带，电视上的经济节目，顶级报纸的财务页面。它将继续存在，以使 “真正的水价值” 成为我们生活中的日常概念。
水指数
案例简介：Turkey is likely to be a water poor country in the near future. Yet, people consume like there is no tomorrow. “Water is infinite” is the misconception behind this thoughtless behavior. But the figures tell us that the amount of water resources is at an alarming level. Ironically, the most vital resource has become the most undervalued entity. With the help of well-respected Turkish Industrial Development Bank (TSKB) we created an index which shows the value of water: Finish Water Index. The index is calculated by measuring the water level at dams, consumption in agriculture, industry and households. It is updated weekly to tell us where we stand in terms of our water levels. The index was placed along with other items which we value: Dollar, Euro, gold and stock prices. Ticker tapes, economy programs on tv, financial pages of top newspapers. It will remain there to make “true worth of water” an everyday concept in our lives.
Water Index
案例简介：土耳其很可能在不久的将来成为一个缺水国家。然而，人们像没有明天一样消费。“水是无限的” 是这种轻率行为背后的误解。但是这些数字告诉我们，水资源的数量处于惊人的水平。具有讽刺意味的是，最重要的资源已经成为最被低估的实体。 在备受尊敬的土耳其工业发展银行 (TSKB) 的帮助下，我们创建了一个指数，该指数显示了水的价值: 成品水指数。该指数是通过测量大坝的水位，农业，工业和家庭的消费量来计算的。每周更新一次，以告诉我们在水位方面的立场。 该指数与我们评估的其他项目一起放置: 美元，欧元，黄金和股票价格。股票磁带，电视上的经济节目，顶级报纸的财务页面。它将继续存在，以使 “真正的水价值” 成为我们生活中的日常概念。
Water Index
案例简介：Turkey is likely to be a water poor country in the near future. Yet, people consume like there is no tomorrow. “Water is infinite” is the misconception behind this thoughtless behavior. But the figures tell us that the amount of water resources is at an alarming level. Ironically, the most vital resource has become the most undervalued entity. With the help of well-respected Turkish Industrial Development Bank (TSKB) we created an index which shows the value of water: Finish Water Index. The index is calculated by measuring the water level at dams, consumption in agriculture, industry and households. It is updated weekly to tell us where we stand in terms of our water levels. The index was placed along with other items which we value: Dollar, Euro, gold and stock prices. Ticker tapes, economy programs on tv, financial pages of top newspapers. It will remain there to make “true worth of water” an everyday concept in our lives.
水指数
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Water Index
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