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完成: 干旱的眼镜
案例简介：
完成: 干旱的眼镜
案例简介：
Finish: Glasses of Drought
案例简介：
Finish: Glasses of Drought
案例简介：
完成: 干旱的眼镜
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Finish: Glasses of Drought
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案例详情
Turkey is on the brink of serious water shortage, and the brand has launched a huge campaign calling everyone to start saving for future generations. One of the most evident signs of this shortage is the water levels in the lakes, where water levels have seriously dropped. So we have studied the topography of 5 lakes (Seyfe, Suğla, Ilgın, Karataş and Burdur Lakes) and turned their shapes into glasses, each glass representing a lake. The amount of water they hold is also the percentage of the water remaining in those lakes. So, if there’s only 64% of water left in Burdur lake, the glass can also hold that percentage of water. The glasses were first launched on the 22nd March, World Water Day, which also happens to be the date of the biggest national economic forum; Uludağ Economical Forum.
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