Turkey is on the brink of serious water shortage, and the brand Finish has launched a huge campaign calling everyone to start saving for future generations. One of the most evident signs of this shortage is the water levels in the lakes, where water levels have seriously dropped.The topography of five lakes were studied and turned their shapes into glasses, each glass representing a lake. The amount of water they hold is also the percentage of the water remaining in those lakes. So, if there’s only 64% of water left in Burdur lake, the glass can also hold that percentage of water.The glasses were first launched on World Water Day, which also happened to be the date of the biggest national economic forum; Uludağ Economical Forum.All the glasses at the event were swapped with these glasses in a hack. 2,200 of the major opinion leaders of the country were reached, including members of the government, top academicians, company chief executives and all the news channels. As they tried to drink water out of a shallow glass, they could see the website, yarınınsuyu.com at the bottom.CreditsClient: FinishMarketing Director: Tarık BayarSenior Brand Managers: Cem Oğuzcan, Harun ÇeliksoySenior Media Manager: Başak MalçokSenior Assistant Brand Manager: Buse LeblebiciCreative Agency: HavasChief Creative Officer: Ergin BinyıldızCreative Director: Yavuzhan GelCreative Team: Serhan Koçak, Sezgin Bulut, Anıl Süleyman ÇınarAgency Producers: Sıla Salgın, Gözde BilirClient Services Director: Berk YılmazClient Services Team: Hare Lilya Ganiç, İrem PusalStrategy Director: Ayça ÇınarMedia Director: Didem DemiralpAssociate Media Director: Nevin NebioğluMedia Supervisor: Aylin Aykut, Tekin TimoçinMedia Planning and Buying Specialist: Onur Güner, Tuğyan Şendil, Ülkü Şimşek, Erdem YürükBranded Content: Circus/ContentineGeneral Manager: Özer Sata - Circus/ContentineManaging Partners: Berk Doğan, Gizem Akbulut - Circus/ContentinePhotography & Retouch: P Blok Photographer: Barış Önder GülerPost Production: ABT İstanbulADR Recordist: Murat ÇelikkolMusic: 3K1APackaging Design: Metin Kılınç - Ajans ResetGlassmaker: Musa Teke - Safir CamGlass Mold: Mehmet Öztürk - Özay CamGlass Print: Halit Samsa - Nurcan BaskıProduct Producer: Uğur Vanlı – Medyabank