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微笑激活自动售货机
案例简介：简要说明: 墙壁需要传达他们的全球品牌定位: “分享快乐”，并以一种简单的方式将它带入生活，以冰淇淋为中心。我们的结果是创造了世界上第一台微笑激活冰淇淋自动售货机。第一个挑战是让路人注意到机器。我们开发了一个有趣的 “吸引屏幕”，将消费者的脸叠加到插图人物的头上。然后，我们让他们微笑着买一个免费的冰淇淋。使用面部识别 “smile-o-meter” 测量他们的微笑，拍摄一张照片，上传到 Facebook，并分发免费冰淇淋!
微笑激活自动售货机
案例简介：Brief Explanation: Walls needed to communicate their global brand positioning: “Share Happy”, and bring it to life, in a simple way, with ice cream at the heart. Our result was to create the world’s first smile activated ice cream vending machine. The first challenge was to get passersby to notice the machine. We developed an entertaining ‘attractor screen’ that superimposes consumers’ faces onto the heads of illustrated characters. Then, we ask them to smile for a free ice cream. Using facial recognition the ‘smile-o-meter’ measures their smile, a picture is taken, uploaded to Facebook and a free ice cream is dispensed!
Smile Activated Vending Machine
案例简介：简要说明: 墙壁需要传达他们的全球品牌定位: “分享快乐”，并以一种简单的方式将它带入生活，以冰淇淋为中心。我们的结果是创造了世界上第一台微笑激活冰淇淋自动售货机。第一个挑战是让路人注意到机器。我们开发了一个有趣的 “吸引屏幕”，将消费者的脸叠加到插图人物的头上。然后，我们让他们微笑着买一个免费的冰淇淋。使用面部识别 “smile-o-meter” 测量他们的微笑，拍摄一张照片，上传到 Facebook，并分发免费冰淇淋!
Smile Activated Vending Machine
案例简介：Brief Explanation: Walls needed to communicate their global brand positioning: “Share Happy”, and bring it to life, in a simple way, with ice cream at the heart. Our result was to create the world’s first smile activated ice cream vending machine. The first challenge was to get passersby to notice the machine. We developed an entertaining ‘attractor screen’ that superimposes consumers’ faces onto the heads of illustrated characters. Then, we ask them to smile for a free ice cream. Using facial recognition the ‘smile-o-meter’ measures their smile, a picture is taken, uploaded to Facebook and a free ice cream is dispensed!
微笑激活自动售货机
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Smile Activated Vending Machine
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