HALLOWEEN 2016-2017戛纳健康狮 - 医疗健康类 - B03组 - 银奖 2016-2017戛纳狮 - 影片类 - A23组 - 银奖 为了提高公众对烧伤的意识，帮助烧伤受害者走出阴影，这部作品特别讲述了一个烧伤受害者的万圣节夜晚。 BURNS & SMILES | TBWA\PARIS | 2017 Health And Wellness - B03 Fundraising & Advocacy Entry Summary 400,000 people get injured in fires every single year in France, with 10,000 being medically diagnosed as having severe burns. Victims’ initial reflex is to hide themselves away, particularly if their injuries are clearly visible. They isolate themselves not only to escape stares, but also because no specific structures exist to help them get back to living a (nearly) normal life, and media coverage of the topic is scarce. Founded by Laurent Gaudens, himself severely burnt at the age of 4, the Burns and Smiles association aims to improve the day-to-day lives of burns victims by offering a powerful web-based support network. Brief Explanation With a view to heightening the general public’s awareness and helping burns victims step out of the shadows, we relate the story of one such individual, who we join for one very special evening. The film demonstrates the extent to which other people’s attitudes and sense of acceptance are two of the keys to coaxing burns victims out of isolation and putting a smile back on their faces, much more than just once a year. Brief With Projected Outcomes Since we're not dealing with drugs or medecine, we are not under any restrictions, except those you need to follow in general for every kind of advertising, about nudity, violence, children.   Contributing Companies Role    Company Name    City    Country Entrant    TBWA\PARIS    PARIS    FRANCE Idea Creation    TBWA\PARIS    PARIS    FRANCE Production    TBWA\ELSE    BOULOGNE-BILLANCOURT    FRANCE Credits Role    Name    Company Executive Creative Director    Benjamin Marchal    TBWA\Paris Execut