2016-2017戛纳狮 - 数字类 - A03组 金奖 你流汗时，消耗的不只是水分。百分百用水做的运动员。 为了推广新推出的G Active电解水系列，佳得乐于推出了一支创意有点酷炫的广告片，表达“水可以和你一样灵活”的宣传理念。这支由UNIT9工作室的导演Cole Paviour拍摄的一分钟宣传片中有着号称是“第一个百分之百由水做成的人形”，全程真实拍摄，没有CGI后期处理。为了操控并捕捉到水滴落下过程的精细画面，制作组设计了2500个开关，而它们需要在2毫秒（一秒的千分之一）的时间内完成开关的动作。而拍摄的每一帧画面则是用闪光灯高速同步拍摄的，需要精确到毫米和微秒（一百万分之一秒）。此外，Milo Motion control（高科技交互式摄影控制系统）和摄影机ARRI Alexa 65也是制作组使用的道具。据了解，全片拍摄用时5天，后期剪辑等花费11天   G ACTIVE | MAKING WATER ACTIVE GATORADE | TBWA\CHIAT\DAY | 2017 Digital Craft - A03 Video / Moving Image Execution In order to pull this off, Gatorade created an intricate water rig from scratch, using mostly custom parts. The rig releases thousands of millimetric G-Active droplets in a millisecond forming a 3-D character. This rig is synchronized with a lighting system, which is also synchronized with a large-format digital camera that captures the frames and generates a stop-motion animation of this human-like water character coming to life. It was all done for real, with no tricks. Campaign Description To introduce Gatorade’s new active water to the world, we developed a completely new technology capable of generating a visual and literal representation of an active water. The ingenious installation combines art, photography and science to synchronize tiny droplets of G-Active so that together they form a character that jumps, runs and even kicks a punching bag. The end result is both stunning and quite poetic."Making Water Active" is a video where we show our audience how we were able to pull it off. Contributing Companies Role    Company Name    City    Country Entrant    TBWA\CHIAT\DAY    LOS ANGELES    USA Idea Creation    TBWA\CHIAT\DAY    LOS ANGELES    USA Media    OMD USA    CHICAGO    USA Production    TBWA\CHIAT\DAY    LOS ANGELES    USA Production    UNIT 9    NEW YORK    USA Production    UNION EDITORIAL    LOS ANGELES    USA