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小白菜
案例简介：如何鼓励人们食用无毒蔬菜？不仅继续清洗它们，Leo Burnett曼谷和泰国健康促进基金会 (ThaiHealth) 找到了安全正确食用蔬菜的正确方法。食用有机蔬菜的安全方法是在农耕季节食用。在淡季时，农民使用化肥来加速自然生长过程。一些肥料含有有毒化学物质，导致我们经常食用的蔬菜受到污染。为了让泰国人意识到这一事实并食用无害的蔬菜，这部电影鼓励消费者不要向您真正关心的人提供淡季蔬菜菜肴，即使他们拼命要求。因此，我们的目标是，这项运动将阻止消费者购买反季节蔬菜，农民将永远停止种植蔬菜。
小白菜
案例简介：How to encourage people consuming nontoxic vegetable? Not only keep washing them, Leo Burnett Bangkok and Thai Health Promotion Foundation (ThaiHealth) found the right way to consume vegetable safely and correctly. A safe way to consume organic vegetable is to eat in a its farming season. When it’s off-season, farmers use chemical fertilizers in order to accelerate natural growing process. Some fertilizers contains toxic chemicals, which leads to a contamination to vegetable that we regularly consume. To make Thai people aware of this fact and eat non-hazardous vegetable, this film encourages consumers not to offer off-season vegetable dishes to people you really care for, even though they desperately ask for it. Therefore we aim that this campaign will stop consumers from buying off-season vegetables, and farmers will discontinue cultivating them for good.
Bok Choy
案例简介：如何鼓励人们食用无毒蔬菜？不仅继续清洗它们，Leo Burnett曼谷和泰国健康促进基金会 (ThaiHealth) 找到了安全正确食用蔬菜的正确方法。食用有机蔬菜的安全方法是在农耕季节食用。在淡季时，农民使用化肥来加速自然生长过程。一些肥料含有有毒化学物质，导致我们经常食用的蔬菜受到污染。为了让泰国人意识到这一事实并食用无害的蔬菜，这部电影鼓励消费者不要向您真正关心的人提供淡季蔬菜菜肴，即使他们拼命要求。因此，我们的目标是，这项运动将阻止消费者购买反季节蔬菜，农民将永远停止种植蔬菜。
Bok Choy
案例简介：How to encourage people consuming nontoxic vegetable? Not only keep washing them, Leo Burnett Bangkok and Thai Health Promotion Foundation (ThaiHealth) found the right way to consume vegetable safely and correctly. A safe way to consume organic vegetable is to eat in a its farming season. When it’s off-season, farmers use chemical fertilizers in order to accelerate natural growing process. Some fertilizers contains toxic chemicals, which leads to a contamination to vegetable that we regularly consume. To make Thai people aware of this fact and eat non-hazardous vegetable, this film encourages consumers not to offer off-season vegetable dishes to people you really care for, even though they desperately ask for it. Therefore we aim that this campaign will stop consumers from buying off-season vegetables, and farmers will discontinue cultivating them for good.
小白菜
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Bok Choy
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基本信息
- 广告品牌： Thai Health Promotion Foundation
- 发布日期： 2019-12
- 行业领域： 公益慈善 , 公共事业
- 媒体类别： 微电影 , 短视频
- 广告语言： 英语
- 媒介平台： 网络
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