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纳帕汽车零部件: 人类的真实王国
案例简介:
纳帕汽车零部件: 人类的真实王国
案例简介:
Napa Auto Parts: Man's true kingdom
案例简介:
Napa Auto Parts: Man's true kingdom
案例简介:
纳帕汽车零部件: 人类的真实王国
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Napa Auto Parts: Man's true kingdom
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案例详情
Reclaim Your Kingdom. A DIYer’s garage is his kingdom. It is the only place in the house where he rules, even though it is often cluttered with boxes and stuff from other family members. By exploiting this insight in its print ad, the brand positions itself as an ally of its target consumer. It shows that it understands them and even encourages them to reclaim their turf by offering them everything they need to turn their garage into a true DIY palace.
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