BEAR 71 VR|短视频|广告营销案例【ADGuider广告指南】

熊 71 VR

案例简介：执行 Bear71 VR 实现了 WebVR 和 WebGL 景观，同时保持了原作的故事和风格。利用虚拟现实平台，交互式纪录片可以以更身临其境的个人方式将新用户和用户联系起来。它是在谷歌浏览器和谷歌白日梦协议中推出的网络虚拟现实的基础上构建的，旨在创造一种高保真、可广泛访问的虚拟现实体验，以及纸板、移动和桌面浏览器可以访问的版本。该项目的虚拟现实持续时间花了四个月才完成，从开始到发布，许多设计和开发实现都将数据作为叙述的基础。活动描述 2012年首次以互动纪录片的形式推出，以鸟瞰环境的视角, bear71 将粒状照片和高清视频拼凑在一起，讲述了班夫国家公园一只被监控摄像机标记和跟踪的灰熊迷人而感人的故事。一直以来，人们都把它想象成一个 360/3 的环境，当有机会通过谷歌在为白日梦优化的网络虚拟现实技术中重建 Bear71 时，这是一个自然的选择。随着 Bear71 VR 的推出，该机构、谷歌和 NFB 创造了一种身临其境的虚拟现实体验，任何人都可以通过网络虚拟现实的力量使用电脑和互联网连接。

熊 71 VR

案例简介：Execution Bear71 VR implemented WebVR and WebGL landscape, while maintaining the story and style of the original. Leveraging the VR platform allowed the interactive documentary to connect new and returning users to the content in a more immersive and personal fashion. It built off the launch of WebVR in Google Chrome and the Google Daydream protocol to create a high fidelity, and widely accessible VR experience, as well as versions accessible by Cardboard, mobile and desktop browsers. The VR duration of the project took four months to complete, from kickoff to launch, with many design and development implementations that showcased the data as the foundation of the narrative. CampaignDescription First launched in 2012 as an interactive documentary with a birds-eye view of the environment, Bear71 pieces together grainy photographs and lo-res video to tell the captivating and moving story of a grizzly bear tagged and tracked by surveillance cameras in Banff National Park. Imagined all along as a 360/3D environment, when the opportunity arose via Google to rebuild Bear71 in WebVR technology optimized for the Daydream, it was a natural fit. With the launch of Bear71 VR, the agency, Google and the NFB have created an immersive, virtual reality experience accessible to anyone with a computer and an Internet connection through the power of WebVR.

BEAR 71 VR

案例简介：执行 Bear71 VR 实现了 WebVR 和 WebGL 景观，同时保持了原作的故事和风格。利用虚拟现实平台，交互式纪录片可以以更身临其境的个人方式将新用户和用户联系起来。它是在谷歌浏览器和谷歌白日梦协议中推出的网络虚拟现实的基础上构建的，旨在创造一种高保真、可广泛访问的虚拟现实体验，以及纸板、移动和桌面浏览器可以访问的版本。该项目的虚拟现实持续时间花了四个月才完成，从开始到发布，许多设计和开发实现都将数据作为叙述的基础。活动描述 2012年首次以互动纪录片的形式推出，以鸟瞰环境的视角, bear71 将粒状照片和高清视频拼凑在一起，讲述了班夫国家公园一只被监控摄像机标记和跟踪的灰熊迷人而感人的故事。一直以来，人们都把它想象成一个 360/3 的环境，当有机会通过谷歌在为白日梦优化的网络虚拟现实技术中重建 Bear71 时，这是一个自然的选择。随着 Bear71 VR 的推出，该机构、谷歌和 NFB 创造了一种身临其境的虚拟现实体验，任何人都可以通过网络虚拟现实的力量使用电脑和互联网连接。

BEAR 71 VR

案例简介：Execution Bear71 VR implemented WebVR and WebGL landscape, while maintaining the story and style of the original. Leveraging the VR platform allowed the interactive documentary to connect new and returning users to the content in a more immersive and personal fashion. It built off the launch of WebVR in Google Chrome and the Google Daydream protocol to create a high fidelity, and widely accessible VR experience, as well as versions accessible by Cardboard, mobile and desktop browsers. The VR duration of the project took four months to complete, from kickoff to launch, with many design and development implementations that showcased the data as the foundation of the narrative. CampaignDescription First launched in 2012 as an interactive documentary with a birds-eye view of the environment, Bear71 pieces together grainy photographs and lo-res video to tell the captivating and moving story of a grizzly bear tagged and tracked by surveillance cameras in Banff National Park. Imagined all along as a 360/3D environment, when the opportunity arose via Google to rebuild Bear71 in WebVR technology optimized for the Daydream, it was a natural fit. With the launch of Bear71 VR, the agency, Google and the NFB have created an immersive, virtual reality experience accessible to anyone with a computer and an Internet connection through the power of WebVR.

熊 71 VR

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BEAR 71 VR

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熊 71 VR

熊 71 VR

BEAR 71 VR

BEAR 71 VR

熊 71 VR

BEAR 71 VR

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