Speed Sells Brakes|短视频|广告营销案例【ADGuider广告指南】

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速度卖刹车

案例简介：警告频道: 给球迷一个喜欢赛车最令人讨厌的时刻的理由当黄色旗帜升起时，赛车停止，球迷变得无私。NASCAR 的粉丝在无聊的黄旗时期跳上推特，因为他们的司机实际上并没有开车。所以，为了帮助他们恢复更多的赛车动作，我们创建了警告频道。每当人们普遍厌恶的黄色旗帜在特定的活动中升起时，我们都会推出更多粉丝喜欢的赛车内容，直接发送到他们的手机上。

速度卖刹车

案例简介：Caution Channel: Giving fans a reason to love racing’s most hated moments When yellow flags go up, racing stops and fans become disinterested. NASCAR fans jump to Twitter during boring yellow flag periods since their drivers aren’t actually driving. So, to help them reclaim more racing action, we created the Caution Channel. Each time the universally loathed yellow flags were raised at select events, we pushed out promoted Caution Channel posts with more racing content that fans love straight to their phones.