Jack Link’s debuted its new 'Fueling the Front Lines' integrated marketing campaign, a marketing initiative including in-store retail outreach; a national TV spot running in June; social media support; earned media efforts; a custom website with a donation element; and more. As part of the Fueling the Front Lines campaign, Jack Link’s has joined forces with Team Rubicon, a veteran-led disaster relief nonprofit organization, to bring help and resources to communities that continue to be affected by natural disasters months and years after the event.Over the next two weeks and 1,300 miles, team members will complete service projects, create awareness and raise funds for Team Rubicon, and its mission of ongoing disaster relief. The journey will conclude in Houston on June 12, which is also National Jerky Day, a day Jack Link’s is dedicating to providing resources to the communities still recovering from the devastation brought by Hurricane Harvey last summer.People can support Team Rubicon by participating in the text-to-give campaign found on specially marked packages of Jack Link’s protein snacks. Each text will trigger a $2 donation to Team Rubicon.CreditsAgency: TongalClient: Jack Link's