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X 游戏收购
案例简介：概要 X Games 是由 ESPN 主办、制作和播出的年度极限运动赛事。2017 年，X 游戏来到了明尼阿波利斯，那里是标志性小吃品牌杰克 · 林克的肉干的故乡。我们的目标是在出席的年轻人群中留下印记。 结果 以官方赞助费用的一小部分，我们的 34 个复杂协调的运输委员会，作为活动参与者的第一个接触点, 并在整个飞行过程中产生了超过 4 毫米 18 + 的印象，超过了预期的交付。 执行 为了参加奥运会，球迷们必须穿过明尼阿波利斯的轻轨站 -- 以及它最明显的媒体购买。我们铺了四张背光两张海报，16 张双张海报，两张背光立体模型，四个数字屏幕, 六个玻璃面板位置和两个售票机面板横跨通往体育场的六个车站。 活动描述 X 游戏的观众是由滑板朋克、 BMX 头和他们的伴侣组成的。对他们来说，真实性就是一切。我们创造了一种身临其境的户外体验，混合了核心品牌的 DNA，主要以杰克 · 林克的吉祥物、神话般的林地人兽 Sasquatch 以及滑冰文化的原始能量为特色。涂鸦、拼贴和海狸。简而言之，我们试图制作孩子们想偷的东西。
X 游戏收购
案例简介：Synopsis The X Games is an annual extreme sports event hosted, produced and broadcast by ESPN. In 2017, the X Games came to Minneapolis, home of iconic snack brand Jack Link’s Jerky. Our objective was to leave a mark on the youthful crowd in attendance. Outcome At a fraction of the cost of an official sponsorship, our 34 intricately coordinated transit boards, served as the first touch point for attendees at the event, and generated more than 4MM 18+ impressions throughout the flight, beating expected deliveries. Execution To get to the Games, fans would have to pass through Minneapolis’ light rail stations — and its most visible media buy. We spread four backlit two-sheet posters, 16 two-sheet posters, two backlit dioramas, four digital screens, six glass panel locations and two ticket machine panels across the six stations leading up to the stadium. CampaignDescription The X Games audience is made up of skate punks, BMX heads, and their chaperones. For them, authenticity is everything. We created an immersive OOH experience that mixed core brand DNA predominantly featuring Jack Link’s mascot, mythical woodland man-beast Sasquatch, with the raw energy of skate culture. Graffiti, collage, and beavers. In short, we tried to make things the kids would want to steal.
X Games Takeover
案例简介：概要 X Games 是由 ESPN 主办、制作和播出的年度极限运动赛事。2017 年，X 游戏来到了明尼阿波利斯，那里是标志性小吃品牌杰克 · 林克的肉干的故乡。我们的目标是在出席的年轻人群中留下印记。 结果 以官方赞助费用的一小部分，我们的 34 个复杂协调的运输委员会，作为活动参与者的第一个接触点, 并在整个飞行过程中产生了超过 4 毫米 18 + 的印象，超过了预期的交付。 执行 为了参加奥运会，球迷们必须穿过明尼阿波利斯的轻轨站 -- 以及它最明显的媒体购买。我们铺了四张背光两张海报，16 张双张海报，两张背光立体模型，四个数字屏幕, 六个玻璃面板位置和两个售票机面板横跨通往体育场的六个车站。 活动描述 X 游戏的观众是由滑板朋克、 BMX 头和他们的伴侣组成的。对他们来说，真实性就是一切。我们创造了一种身临其境的户外体验，混合了核心品牌的 DNA，主要以杰克 · 林克的吉祥物、神话般的林地人兽 Sasquatch 以及滑冰文化的原始能量为特色。涂鸦、拼贴和海狸。简而言之，我们试图制作孩子们想偷的东西。
X Games Takeover
案例简介：Synopsis The X Games is an annual extreme sports event hosted, produced and broadcast by ESPN. In 2017, the X Games came to Minneapolis, home of iconic snack brand Jack Link’s Jerky. Our objective was to leave a mark on the youthful crowd in attendance. Outcome At a fraction of the cost of an official sponsorship, our 34 intricately coordinated transit boards, served as the first touch point for attendees at the event, and generated more than 4MM 18+ impressions throughout the flight, beating expected deliveries. Execution To get to the Games, fans would have to pass through Minneapolis’ light rail stations — and its most visible media buy. We spread four backlit two-sheet posters, 16 two-sheet posters, two backlit dioramas, four digital screens, six glass panel locations and two ticket machine panels across the six stations leading up to the stadium. CampaignDescription The X Games audience is made up of skate punks, BMX heads, and their chaperones. For them, authenticity is everything. We created an immersive OOH experience that mixed core brand DNA predominantly featuring Jack Link’s mascot, mythical woodland man-beast Sasquatch, with the raw energy of skate culture. Graffiti, collage, and beavers. In short, we tried to make things the kids would want to steal.
X 游戏收购
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X Games Takeover
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基本信息
- 广告战役： #Jack Link's-设计与品牌-5af2#
- 广告品牌： Jack Link's
- 发布日期： 2000
- 行业领域： 饮食/特产
- 媒体类别： 短视频
- 广告语言： 英语
- 媒介平台： 网络
- 获得奖项：
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