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案例简介:在北太平洋,形成了法国大小的塑料垃圾区域。政府根本忽略了它,所以塑料海洋基金会和 lad圣经向联合国提交了一份申请,要求承认垃圾岛是一个官方国家。如果获得批准,这将迫使其他国家清理它。结果,200,000 人成为公民,这场运动达到了 5 亿人。
案例简介:In the North Pacific, an area of plastic trash the size of France has formed. Governments have simply ignored it so the Plastic Oceans Foundation and LadBible submitted an application to the UN to recognise The Trash Isles as an official country. If granted, this would compel other nations to clean it up. As a result, 200,000 people became citizens and the campaign reached half a billion people.
垃圾群岛 | Trash Isles
案例简介:在北太平洋,形成了法国大小的塑料垃圾区域。政府根本忽略了它,所以塑料海洋基金会和 lad圣经向联合国提交了一份申请,要求承认垃圾岛是一个官方国家。如果获得批准,这将迫使其他国家清理它。结果,200,000 人成为公民,这场运动达到了 5 亿人。
垃圾群岛 | Trash Isles
案例简介:In the North Pacific, an area of plastic trash the size of France has formed. Governments have simply ignored it so the Plastic Oceans Foundation and LadBible submitted an application to the UN to recognise The Trash Isles as an official country. If granted, this would compel other nations to clean it up. As a result, 200,000 people became citizens and the campaign reached half a billion people.
暂无简介
垃圾群岛 | Trash Isles
暂无简介
基本信息
- 广告战役: #LADBible / Plastic Oceans-设计与品牌-15528#
- 广告品牌: LADBible / Plastic Oceans
- 发布日期: 2000
- 行业领域: 公益慈善 , 公共事业
- 媒体类别: 海报/平面
- 广告语言: 英语
- 媒介平台: 网络
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获得奖项:
- Cannes Lions 2018 大奖 设计(Creation of a New Brand Identity)
- Cannes Lions 2018 入围 设计(Communication > Brand Collateral)
- Design and Art Direction 2018 黄铅笔 品牌设计(Campaign Branding & Identity)
- Design and Art Direction 2018 黄铅笔 媒介应用(Use of PR)
- Design and Art Direction 2018 黄铅笔 公关活动(Use of Media Relations)
- Design and Art Direction 2018 石墨铅笔 直效(Direct Response/Digital)
- Design and Art Direction 2018 石墨铅笔 整合营销(Integrated/Small Business (under 50 employees))
- Design and Art Direction 2018 石墨铅笔 媒介应用(Use of Collaboration)
- Design and Art Direction 2018 木铅笔 公益创意(Advertising & Marketing Communications /Not for Profit)
- Design and Art Direction 2018 木铅笔 媒介应用(Use of Direct)
- Design and Art Direction 2018 木铅笔 公关活动(Use of Digital & Social Media)
- Design and Art Direction 2018 木铅笔 公关活动(Public Affairs Campaign)
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