案例简介：概要 每年有 800万吨塑料被倾倒在我们的海洋中。尽管这个问题的规模和这个塑料现在正在形成的巨大区域，政府已经忽略了它，公众也没有意识到它。简报提请人们注意海洋中不可接受的塑料数量，并让政府注意到目标，让公众意识到问题的规模。让媒体和公众谈论这个问题。让联合国注意到这场运动。项目规模和数量，因为这是一个公关主导的想法，只需要生产独家数量的旗帜、货币、护照和邮票。他们被授予大牌名人，与媒体和媒体分享，并为竞选资产拍照/拍摄。 结果 设计资产，即国旗、货币、护照和邮票，为项目增加了很多。它通过展示塑料问题的极度恐怖，帮助让数百英里之外的海洋对公众来说更加有形。这些设计材料是一项运动的一部分，这项运动在我们的请愿书上获得了 200,000 多个签名，超过 50 亿人。它在国际新闻频道上被谈论，并在世界各地数百个博客上被写出来，称赞它的设计和视觉冲击力 执行 当我们试图说服联合国批准我们的申请，承认垃圾岛是一个官方国家时，我们不仅需要像一个国家一样说话，还需要像一个国家一样走路。我们创造了一个官方国家需要的一切。一面旗帜，展示了在我们的海洋中漂浮着一个塑料岛的事实。我们创造了一种叫做碎片的货币。笔记上的插图展示了塑料如何影响我们海洋的可怕现实。护照还以动物暴行为主题，与其他海洋生物一起进行，包括一只海豹和一只被漂浮在海洋中的塑料困住的海龟。邮票还显示了海洋中垃圾的数量，以及它是如何摧毁周围海洋生物的。所有这些资产都印在回收塑料上，以再利用伤害海洋的东西。 活动描述 在北太平洋有如此多的塑料，一个相当于法国大小的垃圾区域。政府只是忽略了它。所以我们找到了一种方法来确保他们不能。把这个国家变成一个正式的国家。在 2017年6月8日世界海洋日，塑料海洋基金会和 lad圣经向联合国提交了一份申请，要求承认垃圾岛是一个官方国家。因为如果它被认为是一个官方国家，那么其他国家就有义务帮助清理它。我们为国家创造了一个身份，并要求公众通过成为公民来支持它。塑料海洋基金会是一个全球非营利组织，致力于解决塑料污染问题，以及塑料污染如何影响我们的水域和海洋生物，因此它们非常适合引起人们对塑料堵塞量的关注我们的海洋。

案例简介：Synopsis Situation 8 million tons of plastic is dumped in our ocean each year. Despite the scale of this problem and the massive areas this plastic is now forming Governments have simply ignored it and the public are unaware of it. Brief Draw the attention to the unacceptable amounts of plastic in the ocean and make governments take notice Objectives Make the public aware of the scale of the problem. Get the press and public talking about the issue. Get The United Nations to take notice of the campaign. Project scale and volume As this was a PR led idea only an exclusive number of flags, money, passports and stamps needed to be produced. They were given to big name celebrities, shared with press and media and for photographed / shoot for campaign assets. Outcome The design assets namely the flag, currency, passport and stamps added a lot to the project. It helped to make something that sits hundreds of miles out at sea more tangible to the public by showing the excruciating horror of the plastic problem. The design materials were part of a campaign that achieved over 200,000 signatures on our petition, reached over half a billion people. It was talked about on international news channels and written about in hundreds of blogs around the world praising it for its design and visual impact Execution As we were trying to convince The United Nations to approve our application to recognise The Trash Isles as an official country we needed to not only talk like a country, but walk like one too. We created everything an official country needs. A flag which demonstrated the fact that there was an island of plastic floating in our ocean. We created a currency called Debris. The illustrations on the notes demonstrate the horrible reality of how the plastic is affecting our oceans. The passport also carried on the theme of animal brutality with other sea life including a seal and a turtle trapped by the plastic floating in the ocean. The postage stamps also showed the sheer volume of trash in the ocean and how its devastated the surrounding sea life. All these assets were printed on recycled plastic to re-use the very thing that was hurting the oceans. CampaignDescription In the North Pacific there is so much plastic an area of trash the size of France has formed. Governments have simply ignored it. So we found a way to ensure they couldn’t. By turning the country sized trash patch into an official country. On World Oceans Day, 8th June 2017, The Plastic Oceans Foundation and LadBible submitted an application to The United Nations to recognise The Trash Isles as an official country. Because if it is recognised as an official country, then other countries are obliged to help clean it up. We created an identity for the country and asked the public to support it by becoming citizens. The Plastic Oceans Foundation is a global non-profit organisation that addresses the issue of plastic pollution and how it impacts our waters and sea life so they were perfect to bring attention to the amount of plastic clogging up our oceans.

垃圾群岛 | Trash Isles

案例简介：概要 每年有 800万吨塑料被倾倒在我们的海洋中。尽管这个问题的规模和这个塑料现在正在形成的巨大区域，政府已经忽略了它，公众也没有意识到它。简报提请人们注意海洋中不可接受的塑料数量，并让政府注意到目标，让公众意识到问题的规模。让媒体和公众谈论这个问题。让联合国注意到这场运动。项目规模和数量，因为这是一个公关主导的想法，只需要生产独家数量的旗帜、货币、护照和邮票。他们被授予大牌名人，与媒体和媒体分享，并为竞选资产拍照/拍摄。 结果 设计资产，即国旗、货币、护照和邮票，为项目增加了很多。它通过展示塑料问题的极度恐怖，帮助让数百英里之外的海洋对公众来说更加有形。这些设计材料是一项运动的一部分，这项运动在我们的请愿书上获得了 200,000 多个签名，超过 50 亿人。它在国际新闻频道上被谈论，并在世界各地数百个博客上被写出来，称赞它的设计和视觉冲击力 执行 当我们试图说服联合国批准我们的申请，承认垃圾岛是一个官方国家时，我们不仅需要像一个国家一样说话，还需要像一个国家一样走路。我们创造了一个官方国家需要的一切。一面旗帜，展示了在我们的海洋中漂浮着一个塑料岛的事实。我们创造了一种叫做碎片的货币。笔记上的插图展示了塑料如何影响我们海洋的可怕现实。护照还以动物暴行为主题，与其他海洋生物一起进行，包括一只海豹和一只被漂浮在海洋中的塑料困住的海龟。邮票还显示了海洋中垃圾的数量，以及它是如何摧毁周围海洋生物的。所有这些资产都印在回收塑料上，以再利用伤害海洋的东西。 活动描述 在北太平洋有如此多的塑料，一个相当于法国大小的垃圾区域。政府只是忽略了它。所以我们找到了一种方法来确保他们不能。把这个国家变成一个正式的国家。在 2017年6月8日世界海洋日，塑料海洋基金会和 lad圣经向联合国提交了一份申请，要求承认垃圾岛是一个官方国家。因为如果它被认为是一个官方国家，那么其他国家就有义务帮助清理它。我们为国家创造了一个身份，并要求公众通过成为公民来支持它。塑料海洋基金会是一个全球非营利组织，致力于解决塑料污染问题，以及塑料污染如何影响我们的水域和海洋生物，因此它们非常适合引起人们对塑料堵塞量的关注我们的海洋。

垃圾群岛 | Trash Isles

案例简介：Synopsis Situation 8 million tons of plastic is dumped in our ocean each year. Despite the scale of this problem and the massive areas this plastic is now forming Governments have simply ignored it and the public are unaware of it. Brief Draw the attention to the unacceptable amounts of plastic in the ocean and make governments take notice Objectives Make the public aware of the scale of the problem. Get the press and public talking about the issue. Get The United Nations to take notice of the campaign. Project scale and volume As this was a PR led idea only an exclusive number of flags, money, passports and stamps needed to be produced. They were given to big name celebrities, shared with press and media and for photographed / shoot for campaign assets. Outcome The design assets namely the flag, currency, passport and stamps added a lot to the project. It helped to make something that sits hundreds of miles out at sea more tangible to the public by showing the excruciating horror of the plastic problem. The design materials were part of a campaign that achieved over 200,000 signatures on our petition, reached over half a billion people. It was talked about on international news channels and written about in hundreds of blogs around the world praising it for its design and visual impact Execution As we were trying to convince The United Nations to approve our application to recognise The Trash Isles as an official country we needed to not only talk like a country, but walk like one too. We created everything an official country needs. A flag which demonstrated the fact that there was an island of plastic floating in our ocean. We created a currency called Debris. The illustrations on the notes demonstrate the horrible reality of how the plastic is affecting our oceans. The passport also carried on the theme of animal brutality with other sea life including a seal and a turtle trapped by the plastic floating in the ocean. The postage stamps also showed the sheer volume of trash in the ocean and how its devastated the surrounding sea life. All these assets were printed on recycled plastic to re-use the very thing that was hurting the oceans. CampaignDescription In the North Pacific there is so much plastic an area of trash the size of France has formed. Governments have simply ignored it. So we found a way to ensure they couldn’t. By turning the country sized trash patch into an official country. On World Oceans Day, 8th June 2017, The Plastic Oceans Foundation and LadBible submitted an application to The United Nations to recognise The Trash Isles as an official country. Because if it is recognised as an official country, then other countries are obliged to help clean it up. We created an identity for the country and asked the public to support it by becoming citizens. The Plastic Oceans Foundation is a global non-profit organisation that addresses the issue of plastic pollution and how it impacts our waters and sea life so they were perfect to bring attention to the amount of plastic clogging up our oceans.

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垃圾群岛 | Trash Isles

暂无简介