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启动活动
案例简介：该活动的总体目标是通过有效地重新推出品牌，采用可信的化妆品 (头发) 和去屑性能，来解决头部和肩部对头发有害的偏见。这场运动是在 “美丽” 的大概念框架内进行的 -- 国际大都会发现了 “美丽头发的新秘密”。首先，一个带有大量盲采样的预告阶段被用来创造关于新的美丽秘密的阴谋和兴奋。随后的揭示阶段将 “新秘密” 命名为 Head & 肩膀，并进一步传达了洗发水的美容功效。
启动活动
案例简介：The overall objective of the campaign was to address the preconception that Head & Shoulders is bad for hair, by effectively relaunching the brand with credible cosmetic (hair) as well as anti-dandruff performance. The campaign was framed within the big conceptual idea of 'Surprise' - Cosmopolitan has discovered âa new secret to gorgeous hairâ. First, a Teaser phase with massive blind sampling was employed to create intrigue and excitement about the new beauty secret. A subsequent Reveal phase then named the 'new secret' as Head & Shoulders and further communicated the cosmetic benefits of the shampoo.
Launch Campaign
案例简介：该活动的总体目标是通过有效地重新推出品牌，采用可信的化妆品 (头发) 和去屑性能，来解决头部和肩部对头发有害的偏见。这场运动是在 “美丽” 的大概念框架内进行的 -- 国际大都会发现了 “美丽头发的新秘密”。首先，一个带有大量盲采样的预告阶段被用来创造关于新的美丽秘密的阴谋和兴奋。随后的揭示阶段将 “新秘密” 命名为 Head & 肩膀，并进一步传达了洗发水的美容功效。
Launch Campaign
案例简介：The overall objective of the campaign was to address the preconception that Head & Shoulders is bad for hair, by effectively relaunching the brand with credible cosmetic (hair) as well as anti-dandruff performance. The campaign was framed within the big conceptual idea of 'Surprise' - Cosmopolitan has discovered âa new secret to gorgeous hairâ. First, a Teaser phase with massive blind sampling was employed to create intrigue and excitement about the new beauty secret. A subsequent Reveal phase then named the 'new secret' as Head & Shoulders and further communicated the cosmetic benefits of the shampoo.
启动活动
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Launch Campaign
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基本信息
- 广告战役： #梦龙-其他-eca9#
- 广告品牌： 梦龙
- 发布日期： 2003-01-02
- 行业领域： 休闲食品 , 饮食/特产
- 媒体类别： 短视频 , 活动
- 广告语言： 英语
- 媒介平台： 网络
- 获得奖项：
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