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苹果醋洗发水发布会
案例简介:学分
苹果醋洗发水发布会
案例简介:Credits
Apple vinegar shampoo launch campaign
案例简介:学分
Apple vinegar shampoo launch campaign
案例简介:Credits
苹果醋洗发水发布会
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Apple vinegar shampoo launch campaign
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案例详情
Is there a different and uniq way to launch a new shampoo? Keff - One of the leading toiletries brand for in the Israeli market is known by excellent products that include new ingredients and surprising and exciting fragrances. The colorful brand that appeals to teenagers, renews and excites in every campaign and every product launch. The challenge of launching a new shampoo for the z generation with components that have not been in the category until now, requires producing a new creative approach that is completely different from the creative used in other campaigns. The campaign is part of the developed brand identity with longtime agency partner. We launched an extensive campaign with a new and unusual creative for apple vinegar shampoo with one of the leading comedy influencer in the Israeli market and took inspiration from one of the iconic launches of the modern era and pop culture, along with the brand's unique humor and cheekiness.
涵盖全球100万精选案例,涉及2800个行业,包含63000个品牌
热门节日97个,23个维度智能搜索
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任意搜索品牌关键词,脑洞创意策划1秒呈现
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一键搜索竞品往年广告,一眼掌握对手市场定位
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行业研究
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