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垃圾邮件recipoke
案例简介:网上有成千上万的食谱视频。为了脱颖而出,垃圾邮件®受卡拉ok热门歌曲启发,创建了recipokes-唱歌食谱视频。每首歌都是一个功能食谱,帮助消费者记住配料和一步一步的程序。消费者可以通过发布他们想要在垃圾邮件中使用的成分来请求新的信息®盘。和垃圾邮件®与艺术家合作创建新视频。垃圾邮件®还与卡拉ok酒吧合作,在其数据库中提供recipokes。视频达到了1000万观看次数,该活动有助于增加垃圾邮件®按14% 搜索食谱。
垃圾邮件recipoke
案例简介:There are thousands of recipe videos online. To stand out, SPAM® created Recipeokes—sing-along recipe videos inspired by karaoke hits. Each song is a functional recipe, to help consumers remember ingredients and the step by step procedure. Consumers could request for new Recipeokes by posting what ingredient they wanted used in a SPAM® dish. And SPAM® collaborated with artists to create the new videos. SPAM® also partnered with a karaoke bar to feature Recipeokes in their database. The videos reached 10M views and the campaign helped increase SPAM® recipe searches by 14%.
SPAM Recipeoke
案例简介:网上有成千上万的食谱视频。为了脱颖而出,垃圾邮件®受卡拉ok热门歌曲启发,创建了recipokes-唱歌食谱视频。每首歌都是一个功能食谱,帮助消费者记住配料和一步一步的程序。消费者可以通过发布他们想要在垃圾邮件中使用的成分来请求新的信息®盘。和垃圾邮件®与艺术家合作创建新视频。垃圾邮件®还与卡拉ok酒吧合作,在其数据库中提供recipokes。视频达到了1000万观看次数,该活动有助于增加垃圾邮件®按14% 搜索食谱。
SPAM Recipeoke
案例简介:There are thousands of recipe videos online. To stand out, SPAM® created Recipeokes—sing-along recipe videos inspired by karaoke hits. Each song is a functional recipe, to help consumers remember ingredients and the step by step procedure. Consumers could request for new Recipeokes by posting what ingredient they wanted used in a SPAM® dish. And SPAM® collaborated with artists to create the new videos. SPAM® also partnered with a karaoke bar to feature Recipeokes in their database. The videos reached 10M views and the campaign helped increase SPAM® recipe searches by 14%.
垃圾邮件recipoke
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SPAM Recipeoke
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基本信息
- 广告战役: #Hormel Foods International-推广与活动-ea29#
- 广告品牌: Hormel Foods International
- 发布日期: 2000
- 行业领域: 饮食/特产
- 媒体类别: 活动
- 广告语言: 英语
- 媒介平台: 网络
- 获得奖项:
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涵盖全球100万精选案例,涉及2800个行业,包含63000个品牌
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