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垃圾邮件收据
案例简介:网上有成千上万的食谱视频。为了脱颖而出,垃圾邮件®创作了受卡拉ok热门歌曲启发的食谱视频。每首歌曲都是功能性食谱,可帮助消费者记住成分和分步程序。消费者可以通过发布他们想要在垃圾邮件中使用的成分来请求新的收据®菜。和垃圾邮件®与艺术家合作制作新视频。垃圾邮件®还与卡拉ok吧合作,在他们的数据库中展示收据。这些视频的观看次数达到了1000万,并且该活动帮助增加了垃圾邮件®食谱搜索按14%。
垃圾邮件收据
案例简介:There are thousands of recipe videos online. To stand out, SPAM® created Recipeokes—sing-along recipe videos inspired by karaoke hits. Each song is a functional recipe, to help consumers remember ingredients and the step by step procedure. Consumers could request for new Recipeokes by posting what ingredient they wanted used in a SPAM® dish. And SPAM® collaborated with artists to create the new videos. SPAM® also partnered with a karaoke bar to feature Recipeokes in their database. The videos reached 10M views and the campaign helped increase SPAM® recipe searches by 14%.
SPAM Recipeoke
案例简介:网上有成千上万的食谱视频。为了脱颖而出,垃圾邮件®创作了受卡拉ok热门歌曲启发的食谱视频。每首歌曲都是功能性食谱,可帮助消费者记住成分和分步程序。消费者可以通过发布他们想要在垃圾邮件中使用的成分来请求新的收据®菜。和垃圾邮件®与艺术家合作制作新视频。垃圾邮件®还与卡拉ok吧合作,在他们的数据库中展示收据。这些视频的观看次数达到了1000万,并且该活动帮助增加了垃圾邮件®食谱搜索按14%。
SPAM Recipeoke
案例简介:There are thousands of recipe videos online. To stand out, SPAM® created Recipeokes—sing-along recipe videos inspired by karaoke hits. Each song is a functional recipe, to help consumers remember ingredients and the step by step procedure. Consumers could request for new Recipeokes by posting what ingredient they wanted used in a SPAM® dish. And SPAM® collaborated with artists to create the new videos. SPAM® also partnered with a karaoke bar to feature Recipeokes in their database. The videos reached 10M views and the campaign helped increase SPAM® recipe searches by 14%.
垃圾邮件收据
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SPAM Recipeoke
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基本信息
- 广告战役: #Hormel Foods International-推广与活动-ea29#
- 广告品牌: Hormel Foods International
- 发布日期: 2000
- 行业领域: 饮食/特产
- 媒体类别: 活动
- 广告语言: 英语
- 媒介平台: 网络
- 获得奖项:
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