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妈的!-适合
案例简介：美泰是治疗便秘的药物。一个比你想象的更多的人受苦的问题。他们只是觉得不舒服谈论它。我们的目标是明确的: 加强美泰的品牌意识，将其与便秘联系起来，并尽可能让便秘问题 “易于讨论”。战略方法: 预算有限，所以我们需要大胆的工作来产生影响。其次，我们希望远离医疗或制药的内涵，以保持低壁垒。创意概念以及媒体。第三，让人们脸上露出认可的微笑将是我们消除任何社会障碍或尴尬感的最有力武器。创造性的解决方案: 尽管我们在谈论便秘时会感到尴尬，但 “shit” 是我们没有问题的说法。事实上，在咒骂时，“shit” 在荷兰排名前 2!换句话说: “狗屎有时说起来容易做起来难”。这种滑稽的，但同时也是非常真实的洞察力，给了我们最好的工具，以直接的方式打开这个主题，创造影响, 产生一些嗡嗡声，让人们脸上露出微笑。TVC 的执行: 为了证明狗屎说起来容易做起来难，我们制作了几个视频片段的拼贴，人们在拼贴中说: “妈的!”。它们从 YouTube 上的镜头到电视节目的镜头都有所不同。这份汇编显示了人们说 “妈的” 是多么容易!因为它相当明确，但同时也很有趣，它打开了我们观众的耳朵和眼睛。
妈的!-适合
案例简介：Metamucil is a remedy against constipation. An issue more people suffer from than you would expect. They just feel uncomfortable to talk about it. Our objective was clear: strengthen brand name awareness for Metamucil, link it to constipation and make the issue of constipation as 'easy to talk about' as possible. Strategic approach: Budget was limited, so we needed bold work to make impact. Secondly, we wanted to stay away from medical or pharmaceutical connotations to keep barriers low. In creative concept as well as in media. Thirdly, putting a smile of recognition on people's face would be our strongest weapon to take away any social barriers or feelings of embarrassment. Creative solution: As embarrassing as we may find talking about constipation, 'shit' is something we have no problems saying. In fact, 'shit' is in the Dutch Top 2 when swearing! In other words: 'Shit is sometimes easier said than done'. This hilarious, but at the same time very true insight, gave us the best tool possible to open up this subject in a straightforward way, to create an impact, generate some buzz and to put a smile on people's face. Execution for TVC: To prove that shit is easier said than done, we created a collage of several video fragments in which people say: 'Shit!'. They vary from footage found on YouTube to shots from TV programs. This compilation shows how easy people say: 'Shit!' and since it is rather explicit but funny at the same time, it opens the ears and eyes of our audience.
Shit! - Fit
案例简介：美泰是治疗便秘的药物。一个比你想象的更多的人受苦的问题。他们只是觉得不舒服谈论它。我们的目标是明确的: 加强美泰的品牌意识，将其与便秘联系起来，并尽可能让便秘问题 “易于讨论”。战略方法: 预算有限，所以我们需要大胆的工作来产生影响。其次，我们希望远离医疗或制药的内涵，以保持低壁垒。创意概念以及媒体。第三，让人们脸上露出认可的微笑将是我们消除任何社会障碍或尴尬感的最有力武器。创造性的解决方案: 尽管我们在谈论便秘时会感到尴尬，但 “shit” 是我们没有问题的说法。事实上，在咒骂时，“shit” 在荷兰排名前 2!换句话说: “狗屎有时说起来容易做起来难”。这种滑稽的，但同时也是非常真实的洞察力，给了我们最好的工具，以直接的方式打开这个主题，创造影响, 产生一些嗡嗡声，让人们脸上露出微笑。TVC 的执行: 为了证明狗屎说起来容易做起来难，我们制作了几个视频片段的拼贴，人们在拼贴中说: “妈的!”。它们从 YouTube 上的镜头到电视节目的镜头都有所不同。这份汇编显示了人们说 “妈的” 是多么容易!因为它相当明确，但同时也很有趣，它打开了我们观众的耳朵和眼睛。
Shit! - Fit
案例简介：Metamucil is a remedy against constipation. An issue more people suffer from than you would expect. They just feel uncomfortable to talk about it. Our objective was clear: strengthen brand name awareness for Metamucil, link it to constipation and make the issue of constipation as 'easy to talk about' as possible. Strategic approach: Budget was limited, so we needed bold work to make impact. Secondly, we wanted to stay away from medical or pharmaceutical connotations to keep barriers low. In creative concept as well as in media. Thirdly, putting a smile of recognition on people's face would be our strongest weapon to take away any social barriers or feelings of embarrassment. Creative solution: As embarrassing as we may find talking about constipation, 'shit' is something we have no problems saying. In fact, 'shit' is in the Dutch Top 2 when swearing! In other words: 'Shit is sometimes easier said than done'. This hilarious, but at the same time very true insight, gave us the best tool possible to open up this subject in a straightforward way, to create an impact, generate some buzz and to put a smile on people's face. Execution for TVC: To prove that shit is easier said than done, we created a collage of several video fragments in which people say: 'Shit!'. They vary from footage found on YouTube to shots from TV programs. This compilation shows how easy people say: 'Shit!' and since it is rather explicit but funny at the same time, it opens the ears and eyes of our audience.
妈的!-适合
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Shit! - Fit
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