Online fashion store JD Williams ‘Spring into Summer’ new campaign created by Y&R creative duo Pip Bishop and Chris Hodgkiss is directed by Great Gun’s newly signed Sam Faulkner.The campaign is delivered in two parts: Spring and Summer. The first film to be released presents the JD Williams spring 2017 collection. The second film will be released later in the year.“Spring” sees various models, including current brand ambassador Lorraine Kelly, jumping into shot in slow motion. Set against three variations of flower wall backdrops, the film brings beauty, style and energy to the brand, setting up for the seasonal change that’s just around the corner. CreditsHead of creative: Pip BishopHead of art: Chris HodgkissAdditional credits: Senior producer: Rachel Amess, Fiona RenfrewAssistant producer: Megan O’HaganProduction company: Great GunsDirector: Sam FaulknerExecutive producer: Kate PhillipsProducer: Attilio GianfrancescoEdit company: Stitch EditingEditor: Max WindowsPost production: MPC