It was unlikely that an advert promoting beans would ever get viewers to well up in tears, by this latest effort from Y&R New Zealand arguably achieves that for Kraft Heinz Australia.The video tells the story of bean-loving Geoff who works his way up to innovation officer in the company where he finds new ways for families to enjoy its products, along the way he stumbles across a wife and a duo of kids.The work, created to publicise numerous new can sizes in the region will run on TV, digital and run in the retail space.CreditsClient: KraftHeinz AustraliaChief Marketing Officer AMEA: Rodrigo WickboldChief Marketing Officer: Shalabh AtrayCategory Marketing Manager - Quick Serve Meals: Arjun TomarMarketing Director: Mughees AbidBrand Manager: Olivia PlyminAgency: Y&R New ZealandCCO and CEO: Josh MooreManaging Director / Head of Planning: Jono KeyECD: Tom PaineCopywriter / Art Director: Ellen FrommSenior Account Director: Katie LoverichSenior Account Manager: Heike MiddletonHead of Design: James WendelbornHead of TV / Producer: Sacha Moore, Liz RosbyProduction Company: Assembly Ltd.Director: Damon DuncanTechnical Director: Rhys DippieExecutive Producer: Amanda ChambersLead Designer / Character Design: Josh Fourt-Wells3D Artists: Geoff Kirk Smith, Katie Naeher, Craig Speakman, Craig Baxter, Alex McLeod, Damon Duncan, Rhys Dippie, Josh Fourt-Wells, Marcos Godoy, Anastasia Fileva, Andrii Kryvuila, Gustavo Soares, Alex Scollay, Patrick BladesEnvironmental Design: Scotty WilsonCompositing: Rhys DippieGrade: Pete RitchieSound: Franklin RoadMusic Composed By: Mahuia Bridgeman CooperSound Design: Shane TapariExecutive Music & Sound Producer; Jonathan MihaljevichMedia Agency: Spark FoundryInvestor: Keily BrownDigital Director: Taylor SvarcAccount Manager: Marissa TaylorAccount Coordinator: Chelsea Caddey