Following the soft launch of their rebrand at the Army / Navy game, the full recruitment campaign for the US Navy has launched on CBS Sports with a full March Madness buy. As the Navy seeks to reach a new generation of recruits, the two new films showcase the breadth and depth of opportunity that the Navy offers.Each film stars actual sailors, and the voiceovers are done by members of the Navy in order to truly make this campaign be the voice of the brand. The campaign is an opportunity for the Navy to reach Centennials as they enter recruitment-eligible age -- to build awareness of the brand, to evolve perception of the Navy’s purpose, to define what sets the Navy apart from other branches, and to demonstrate the wide range of career opportunities they offer.In order to connect with Gen Z, the recruit films will be promoted across digital platforms and will include media spend on Hulu, ESPN, TBS, FX, FOX and TNT among others.CreditsY&RChief Creative Officer - Leslie Sims Executive Creative Director – Ryan BlumSenior Copywriter – Megan LeeArt Director - Kolby OsborneCopywriter – Bruce JacobsonArt Director – Alan VladusicExecutive Director of Integrated Production – Greg LotusExecutive Producer - Mathieu ShrontzExecutive Producer/ Head of Music – Lauriana ZugualaFreelance Music Producer – Theresa NotortomasoSenior Business Manager – Erin LevineGlobal Client Lead - Ken DowlingAccount Director – Rebecca ZeitsAccount Executive – Justin BatemanPRODUCTION COMPANYMJZPresident – David ZanderDirector - Rupert SandersExecutive Producer – Kate LeahyProducer – Adriana Cebada MoraDirector of Photography – Dariusz WolskiEDITORIAL COMPANYWork EditorialExecutive Producer – Erica ThompsonProducer – Jamie Lynn PerrittEditor – Neil SmithMUSIC COMPANYMAS – Music and StrategyExecutive Producer: James AlvichSenior Producer: Joey ReyesComposer: Eric Hachikian SOUND DESIGNHenryboySound Designer: Bill ChesleyProducer: Kate GibsonPOSTPRODUCTION COMPANYMPC LACreative Director - Michael GregoryVFX supervisor, lead compositor - Jim SpratlingCG Lead - Josh HattonColorist - Mark GethinColor Producer - Rebecca BoorsmaExecutive Producer – Elexis StearnProducer - Jamie LoudonProduction Coordinator - Madeline Austin KulatAUDIO HOUSEHeard CityEngineer – Keith ReynaudManaging Director – Gloria Pitagorsky