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Maraa: 世界上最便宜的年度报告
案例简介：简介 马拉是一个非政府组织，利用媒体和艺术来影响社会的生活质量、健康和生计。他们想要一份年度报告，不仅总结他们的一年，还表达他们所代表的一切。 解决方案 我们从 “马拉” 这个词中获得了灵感，“马拉” 在卡纳达语中的意思是 “树”，而且他们是一个致力于改善社会的非政府组织。记住这一点，我们想出了一个具有成本效益和环保的解决方案。 创建了一个单一的颜色设计，可以使用简单的复印机甚至最基本的打印机复制。他们所有的信息都放在一张纸上，以减少纸张和墨水的浪费。折叠了很多次，它变成了一个小的便携式小册子 -- 这使得它成为世界上最便宜的年度报告。 结果 他们的 10 页报告被浓缩成一张纸，设计便于大量复制。3000 份的费用，通常相当于卢比。1,0,000 (约 2100 美元) 降至 200 美元以下。它体现了本组织所相信的一切; 并向现有和潜在的捐助者证明了这一点。
Maraa: 世界上最便宜的年度报告
案例简介：BRIEF maraa is an NGO that employs media and art to influence the society’s quality of life, health and livelihood. They wanted an annual report that would not only sum up their year but also express everything they stand for. SOLUTION We took inspiration from the word ‘maraa’, meaning ‘tree’ in Kannada, and the fact that they are an NGO that works towards bettering society. Keeping this in mind we came up with a solution that was cost-effective and eco-friendly. A single color design was created that could be reproduced using a simple photocopier or even by the most basic printer. All their information was made to fit on a single sheet to reduce wastage of both paper and ink. Folded many times over, it became a small portable booklet - that makes this the world’s cheapest annual report. RESULT Their 10 page report was condensed into a single sheet of paper with a design that lent itself to easy reproduction in large numbers. The cost of 3000 copies, that would have normally amounted to Rs. 1,05,000 (approx $2100) was brought down to under $200. It embodied everything that the organization believes in; and demonstrated the same to existing and potential donors.
Maraa: World's Cheapest Annual Report
案例简介：简介 马拉是一个非政府组织，利用媒体和艺术来影响社会的生活质量、健康和生计。他们想要一份年度报告，不仅总结他们的一年，还表达他们所代表的一切。 解决方案 我们从 “马拉” 这个词中获得了灵感，“马拉” 在卡纳达语中的意思是 “树”，而且他们是一个致力于改善社会的非政府组织。记住这一点，我们想出了一个具有成本效益和环保的解决方案。 创建了一个单一的颜色设计，可以使用简单的复印机甚至最基本的打印机复制。他们所有的信息都放在一张纸上，以减少纸张和墨水的浪费。折叠了很多次，它变成了一个小的便携式小册子 -- 这使得它成为世界上最便宜的年度报告。 结果 他们的 10 页报告被浓缩成一张纸，设计便于大量复制。3000 份的费用，通常相当于卢比。1,0,000 (约 2100 美元) 降至 200 美元以下。它体现了本组织所相信的一切; 并向现有和潜在的捐助者证明了这一点。
Maraa: World's Cheapest Annual Report
案例简介：BRIEF maraa is an NGO that employs media and art to influence the society’s quality of life, health and livelihood. They wanted an annual report that would not only sum up their year but also express everything they stand for. SOLUTION We took inspiration from the word ‘maraa’, meaning ‘tree’ in Kannada, and the fact that they are an NGO that works towards bettering society. Keeping this in mind we came up with a solution that was cost-effective and eco-friendly. A single color design was created that could be reproduced using a simple photocopier or even by the most basic printer. All their information was made to fit on a single sheet to reduce wastage of both paper and ink. Folded many times over, it became a small portable booklet - that makes this the world’s cheapest annual report. RESULT Their 10 page report was condensed into a single sheet of paper with a design that lent itself to easy reproduction in large numbers. The cost of 3000 copies, that would have normally amounted to Rs. 1,05,000 (approx $2100) was brought down to under $200. It embodied everything that the organization believes in; and demonstrated the same to existing and potential donors.
Maraa: 世界上最便宜的年度报告
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Maraa: World's Cheapest Annual Report
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