The Gift|短视频,动图|广告营销案例【ADGuider广告指南】

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礼物

案例简介：简介: 基础生活是印度最大的男装连锁店，在超过 100 家专卖店和 600 家多品牌专卖店有零售业务，同时也可以在他们自己的网上商店 basicslife.com 上买到。这家商店迎合了所有男士时尚需求，包括配饰和鞋类。目标是推进他们 2012 运动的成功 -- “像男人一样购物”。创意解决方案: 为了把去年的 “男子” 传统 (男子国歌) 的同样态度和哲学提升到一个新的水平，我们创建了 “男子突击队”。随着对异性臭名昭著的购物行为的轻松挖掘，每条戒律都说明了男人应该如何购物。

礼物

案例简介：Brief: Basics Life is India’s largest menswear chain, with retail presence in over 100 exclusive stores and 600 multi-brand outlets, while also being available on their own online store basicslife.com. The store caters to all of men’s fashion needs including accessories and footwear. The objective was to carry forward the success of their 2012 campaign – “shop like a man”. Creative Solution: In order to take the same attitude and philosophy of last year’s ‘MAN’TRA’ (an anthem for men) to the next level, we created ‘The Men Commandments’. With light-hearted digs at the notorious shopping practices of the opposite sex, each commandment illustrates how manly men should be shopping.