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无限风格
案例简介：Ghd 支持白金风格，“无限风格” 是 Leo Burnett London 创作的引人入胜的促销活动。 护发造型品牌 ghd 正在支持其高档 ghd 白金造型，推出促销活动，旨在推动年轻千禧一代的意识和圣诞节前的销售。 由 Leo Burnett London 创建，活动于 10月2日暂停，持续到 12月24日。 创造性的挑战是将 ghd 铂金比普通发型师造成的头发断裂更少的功能信息付诸实践，这样用户就能够设计更多的发型, 以一种与千禧一代观众相关和吸引人的方式。 应对这一挑战的方法是创建一场受音乐宣传片启发的运动，这种运动不同于类别，给生活 ghd 带来个性，并吸引目标。 处决看到一个女人有很多发型, 看似在多个 “世界” 中旅行，这给你带来了一个概念，那就是你可以用 GHD 铂金风格风格，因为它们对竞争对手的伤害更小。 该活动包含一部英雄 30 秒的视频点播电影、该网站和 ghd YouTube，以及 ghd YouTube 和网站的 60 秒版本。为了支持英雄内容，Leo Burnett London 创建了精简版本，用于横幅和 Snapchat 的 SnapAds 格式，以及 Facebook 、 Instagram 和 Pinterest 上的推广帖子。它还制作了两次印刷品处决，这将成为销售点和沙龙活动的基础。 Ghd 的安东尼 · 戴维说: “我们为这场运动感到骄傲，迫不及待地想看到结果。通过以类似于音乐视频的方式拍摄电影, 我们挑战了头发类别的规范，同时也强调了产品的优势，即通过 “无限风格” 的信息减少 50% 的破损。”
无限风格
案例简介：Ghd backs Platinum styler with ‘Infinite Style’ an engaging promo style campaign created by Leo Burnett London. Haircare styling brand ghd is supporting its premium ghd Platinum styler with a promo style campaign designed to drive awareness amongst younger millennials and sales ahead of Christmas. Created by Leo Burnett London the activity breaks on 2nd October and runs until 24th December. The creative challenge was to bring to life the functional message that ghd Platinum causes less hair breakage than the average styler, so users are able to style more, in a way that is relevant & engaging to a millennial audience. The approach to the challenge was to create a campaign inspired by music promos which is different for category, brings to life ghd’s personality and appeals to the target. The executions see one woman with a multitude of hairstyles, seemingly travelling through multiple ‘worlds’ which brings to life the concept that you can style as much as you like with a GHD platinum styler as they damage less that the competition. The campaign contains a hero 30-second film for Video-on-Demand, the website and the ghd YouTube and a 60-second version also for the ghd YouTube and website. To support the hero content, Leo Burnett London has created cut-down versions to be used for banners and Snapchat’s SnapAds format, along with promoted posts on Facebook, Instagram, and Pinterest. It has also produced two print executions, which will form the basis of the Point-of-Sale and in-salon activity. Anthony Davey at ghd said: “We are really proud of this campaign and can’t wait to see the results. By shooting the film in a style similar to a music video, we’ve challenged the norm of the hair category while also emphasising the product’s benefit of up to 50% less breakage with the ‘Infinite Style’ message.”
Infinite Style
案例简介：Ghd 支持白金风格，“无限风格” 是 Leo Burnett London 创作的引人入胜的促销活动。 护发造型品牌 ghd 正在支持其高档 ghd 白金造型，推出促销活动，旨在推动年轻千禧一代的意识和圣诞节前的销售。 由 Leo Burnett London 创建，活动于 10月2日暂停，持续到 12月24日。 创造性的挑战是将 ghd 铂金比普通发型师造成的头发断裂更少的功能信息付诸实践，这样用户就能够设计更多的发型, 以一种与千禧一代观众相关和吸引人的方式。 应对这一挑战的方法是创建一场受音乐宣传片启发的运动，这种运动不同于类别，给生活 ghd 带来个性，并吸引目标。 处决看到一个女人有很多发型, 看似在多个 “世界” 中旅行，这给你带来了一个概念，那就是你可以用 GHD 铂金风格风格，因为它们对竞争对手的伤害更小。 该活动包含一部英雄 30 秒的视频点播电影、该网站和 ghd YouTube，以及 ghd YouTube 和网站的 60 秒版本。为了支持英雄内容，Leo Burnett London 创建了精简版本，用于横幅和 Snapchat 的 SnapAds 格式，以及 Facebook 、 Instagram 和 Pinterest 上的推广帖子。它还制作了两次印刷品处决，这将成为销售点和沙龙活动的基础。 Ghd 的安东尼 · 戴维说: “我们为这场运动感到骄傲，迫不及待地想看到结果。通过以类似于音乐视频的方式拍摄电影, 我们挑战了头发类别的规范，同时也强调了产品的优势，即通过 “无限风格” 的信息减少 50% 的破损。”
Infinite Style
案例简介：Ghd backs Platinum styler with ‘Infinite Style’ an engaging promo style campaign created by Leo Burnett London. Haircare styling brand ghd is supporting its premium ghd Platinum styler with a promo style campaign designed to drive awareness amongst younger millennials and sales ahead of Christmas. Created by Leo Burnett London the activity breaks on 2nd October and runs until 24th December. The creative challenge was to bring to life the functional message that ghd Platinum causes less hair breakage than the average styler, so users are able to style more, in a way that is relevant & engaging to a millennial audience. The approach to the challenge was to create a campaign inspired by music promos which is different for category, brings to life ghd’s personality and appeals to the target. The executions see one woman with a multitude of hairstyles, seemingly travelling through multiple ‘worlds’ which brings to life the concept that you can style as much as you like with a GHD platinum styler as they damage less that the competition. The campaign contains a hero 30-second film for Video-on-Demand, the website and the ghd YouTube and a 60-second version also for the ghd YouTube and website. To support the hero content, Leo Burnett London has created cut-down versions to be used for banners and Snapchat’s SnapAds format, along with promoted posts on Facebook, Instagram, and Pinterest. It has also produced two print executions, which will form the basis of the Point-of-Sale and in-salon activity. Anthony Davey at ghd said: “We are really proud of this campaign and can’t wait to see the results. By shooting the film in a style similar to a music video, we’ve challenged the norm of the hair category while also emphasising the product’s benefit of up to 50% less breakage with the ‘Infinite Style’ message.”
无限风格
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Infinite Style
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