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案例简介：摘要 在一个由科学和解决问题的护发品牌驱动的市场中，草药精华体验式品牌定位独特, 但是需要持续的支持来真正挑战像精灵和潘婷这样以科学为基础的大品牌。 五年前，水果融合的推出成功地重振了欧洲的草药精华，利用了品牌的不同点，为目标受众提供了一种更奇特的乐趣, 享受水果香味。
案例简介：SUMMARY In a market driven by science and problem-solution hair care brands, Herbal Essences experiential brand positioning was unique, but needed continued support to really challenge the big science-based brands such as Elvive and Pantene. The launch of Fruit Fusions successfully reinvigorated Herbal Essences in Europe five years ago, leveraging the brands point of difference by offering the target audience an even more exotic pleasure from the new, fruity fragrances to be enjoyed.
美好闪亮 | Shine With Satisfaction
案例简介：摘要 在一个由科学和解决问题的护发品牌驱动的市场中，草药精华体验式品牌定位独特, 但是需要持续的支持来真正挑战像精灵和潘婷这样以科学为基础的大品牌。 五年前，水果融合的推出成功地重振了欧洲的草药精华，利用了品牌的不同点，为目标受众提供了一种更奇特的乐趣, 享受水果香味。
美好闪亮 | Shine With Satisfaction
案例简介：SUMMARY In a market driven by science and problem-solution hair care brands, Herbal Essences experiential brand positioning was unique, but needed continued support to really challenge the big science-based brands such as Elvive and Pantene. The launch of Fruit Fusions successfully reinvigorated Herbal Essences in Europe five years ago, leveraging the brands point of difference by offering the target audience an even more exotic pleasure from the new, fruity fragrances to be enjoyed.
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美好闪亮 | Shine With Satisfaction
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