The Berlin Wall of Sound|短视频|广告营销案例【ADGuider广告指南】

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声音的柏林墙

案例简介：为了记住这一点 -- 也是为了 SoundCloud -- 非常特殊的周年纪念日，灰色柏林机构创建了 “声音的柏林墙”,它利用 SoundCloud 显示声波的特征，让声音重建墙壁的形状 -- 混凝土屏障和臭名昭著的了望塔。 “声音的柏林墙” 还使用了 SoundCloud 最新的视觉轨迹功能，它允许将声波背后的多个视觉效果与一个轨迹同步。音轨正好是 7:32 分钟长，这是声音在原始柏林墙 155 公里处传播所需的时间。标有单一声音的轨道不是典型的用户评论，而是墙的受害者。声音轨道不容易听。它的深度和威胁性的调性与埃里希 · 米尔克、埃里希 · 霍内克等负责任的德国民主共和国政治家的原始语录和声音以及博德卫队的原始声音混合在一起。 “声音的柏林墙” 很难站立。但是锁在墙后面的生活有多难忍受。SoundCloud 和 Grey Berlin 将 “声音的柏林墙” 奉献给柏林墙的所有受害者 -- 以及所有遭受今天现有城墙之苦的人。

声音的柏林墙

案例简介：To remember this – also for SoundCloud – very special anniversary, the agency Grey Berlin created „The Berlin Wall of Sound“, which uses SoundCloud’s characteristic feature of displaying sound waves to let sound reconstruct the shape of the Wall – its concrete barrier and its infamous watchtowers.„The Berlin Wall of Sound“ also uses SoundCloud's latest feature Visual Tracks, which allows to synchronize multiple visuals behind the sound wave with one track. The sound track is exactly 7:32 minutes long, which is the time sound needs to travel the 155 kilometers of the original Berlin Wall. Tagged with the single sounds of the track are not the typical user’s comments but the victims of the Wall.The sound track is no easy listening. It’s deep and menacing tonality is mixed with original quotes and voices of the responsible German Democratic Republic politicians like Erich Mielke, Erich Honecker and original voices from boarder guards.„The Berlin Wall of Sound“ is hard to stand. But how much harder to bear was a life locked behind the Wall. SoundCloud and Grey Berlin dedicates the „The Berlin Wall of Sound“ to all the victims of the Wall – and all the people who suffer from today’s existing walls.