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打破禁忌
案例简介:前列腺癌是成年男性最常见的癌症。早期检测可以拯救生命,但是用来检测它的检查被认为是一个禁忌话题; 更不用说不舒服和侵入性了。为了证明这一点,记录了一个无线电现场,在其中对叙述者进行了现场测试。在现场结束时,他邀请听众通过在阿根廷泌尿学学会的社交平台上观看他的经历视频来发现测试是多么的无害。
打破禁忌
案例简介:Prostate cancer is the most common cancer in adult men. Early detection can save lives, but the examination used to detect it is considered a taboo topic; not to mention uncomfortable and invasive. To prove the contrary, a radio spot was recorded in which the test was carried out live on the narrator. At the end of the spot, he invites listeners to discover how inoffensive the test is by watching the video of his experience on the social platforms of the Argentine Society of Urology.
Break the taboo
案例简介:前列腺癌是成年男性最常见的癌症。早期检测可以拯救生命,但是用来检测它的检查被认为是一个禁忌话题; 更不用说不舒服和侵入性了。为了证明这一点,记录了一个无线电现场,在其中对叙述者进行了现场测试。在现场结束时,他邀请听众通过在阿根廷泌尿学学会的社交平台上观看他的经历视频来发现测试是多么的无害。
Break the taboo
案例简介:Prostate cancer is the most common cancer in adult men. Early detection can save lives, but the examination used to detect it is considered a taboo topic; not to mention uncomfortable and invasive. To prove the contrary, a radio spot was recorded in which the test was carried out live on the narrator. At the end of the spot, he invites listeners to discover how inoffensive the test is by watching the video of his experience on the social platforms of the Argentine Society of Urology.
打破禁忌
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Break the taboo
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基本信息
- 广告战役: #Break The Taboo#
- 广告品牌: Sociedad Argentina de Urología - SAU
- 发布日期: 2018-07-01
- 行业领域: 认证机构 , 商务服务 , 其他
- 媒体类别: 短视频
- 广告语言: 英语
- 媒介平台: 网络
- 获得奖项:
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