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打破禁忌
案例简介：ScriptInEnglish 前列腺癌是成年男性最常见的恶性肿瘤。50 岁后，你应该像我一样每年检查一次，忽略禁忌。检查不痛，不会引起任何不适，只需要几秒钟。事实上，当他们检查我的时候，我能够制作这个广告，甚至没有人注意到。在阿根廷泌尿学学会的粉丝页上查看。阿根廷泌尿外科协会每年一次的检查可以挽救你的生命。 简要解释 前列腺癌是成年男性最常见的癌症。早期检测可以挽救许多人的生命，但是用来检测它的检查被认为是一个禁忌话题。除此之外，许多人认为这是一个不舒服、痛苦和侵入性的过程。为了证明这不是，也为了帮助打破这个禁忌，我们创造了一个无线电点，在这个点，当扬声器录制自己时，对他进行了测试。在现场结束时，演讲者邀请听众通过在阿根廷泌尿学学会的社交平台上观看体验视频来发现测试是多么的无害 ( https://www.facebook.com/SocArgUrologia )。请看附件的案例电影
打破禁忌
案例简介：ScriptInEnglish VO: Prostate cancer is the most common malignant tumour in adult men. After the age of 50, you should have a yearly check-up, like I do, and ignore the taboo. The examination is not painful, doesn’t cause any discomfort and takes just a few seconds. Actually, I was able to make this commercial as they examined me, and nobody even noticed. Check it out on the Argentine Society of Urology fanpage. Argentine Society of Urology A yearly check-up can save your life. BriefExplanation Prostate cancer is the most common cancer in adult men. Early detection can save many lives, but the examination used to detect it is considered a taboo topic. On top of this, many believe it's an uncomfortable, painful and invasive procedure. To prove that it isn't, and to help shatter that taboo, we created a radio spot in which the test was carried out on the speaker as he recorded himself. At the end of the spot, the speaker invited listeners to discover how inoffensive the test by watching the video of the experience on the social platforms of the Argentine Society of Urology (https://www.facebook.com/SocArgUrologia). Please see attached case film
Break the Taboo
案例简介：ScriptInEnglish 前列腺癌是成年男性最常见的恶性肿瘤。50 岁后，你应该像我一样每年检查一次，忽略禁忌。检查不痛，不会引起任何不适，只需要几秒钟。事实上，当他们检查我的时候，我能够制作这个广告，甚至没有人注意到。在阿根廷泌尿学学会的粉丝页上查看。阿根廷泌尿外科协会每年一次的检查可以挽救你的生命。 简要解释 前列腺癌是成年男性最常见的癌症。早期检测可以挽救许多人的生命，但是用来检测它的检查被认为是一个禁忌话题。除此之外，许多人认为这是一个不舒服、痛苦和侵入性的过程。为了证明这不是，也为了帮助打破这个禁忌，我们创造了一个无线电点，在这个点，当扬声器录制自己时，对他进行了测试。在现场结束时，演讲者邀请听众通过在阿根廷泌尿学学会的社交平台上观看体验视频来发现测试是多么的无害 ( https://www.facebook.com/SocArgUrologia )。请看附件的案例电影
Break the Taboo
案例简介：ScriptInEnglish VO: Prostate cancer is the most common malignant tumour in adult men. After the age of 50, you should have a yearly check-up, like I do, and ignore the taboo. The examination is not painful, doesn’t cause any discomfort and takes just a few seconds. Actually, I was able to make this commercial as they examined me, and nobody even noticed. Check it out on the Argentine Society of Urology fanpage. Argentine Society of Urology A yearly check-up can save your life. BriefExplanation Prostate cancer is the most common cancer in adult men. Early detection can save many lives, but the examination used to detect it is considered a taboo topic. On top of this, many believe it's an uncomfortable, painful and invasive procedure. To prove that it isn't, and to help shatter that taboo, we created a radio spot in which the test was carried out on the speaker as he recorded himself. At the end of the spot, the speaker invited listeners to discover how inoffensive the test by watching the video of the experience on the social platforms of the Argentine Society of Urology (https://www.facebook.com/SocArgUrologia). Please see attached case film
打破禁忌
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Break the Taboo
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基本信息
- 广告战役： #SAU - Sociedad Argentina de Urologia-网络-f274#
- 广告品牌： SAU - Sociedad Argentina de Urologia
- 发布日期： 2000
- 行业领域： 公共事业
- 媒体类别： 海报/平面
- 广告语言： 英语
- 媒介平台： 网络
- 获得奖项：
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