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医学检查
案例简介：环境执行的描述: 我们在街上创造了一个与洗碗任务相关的真实体验。但是，如何用洗碗产品的建议来吸引女性和男性的注意力？有一个很好的借口。我们由地方法官安排了真正的医疗单位，真正的医生只为男性进行真正的医疗健康检查。每一个经过我们体检的人都对体检期间洗碗的要求感到惊讶。这种不寻常的组合有一个明确的信息: “如果一个人洗碗，他什么也没发生”。以防万一，我们给了每个男人 (或他的妻子) 一份健康证明，表明他身体上很容易洗碗。
医学检查
案例简介：Description of Ambient execution: We created a real experience connected to the dish washing task right in the street. But, how to catch both women and men’s attention with a proposal from a dish washing product? Having a great excuse. We placed real Medical Units by Magistral, with real doctors that conducted real medical health checks only for men. Every single man that went through our Medical check was surprised with the request of doing dishes during the check-up. This unusual mix had a clear message: “if a man does the dishes, nothing happens to him”. And just in case, we gave every man (or his wife) a Health Certificate showing that he was physically apt to do the dishes.
MEDICAL EXAMINATION
案例简介：环境执行的描述: 我们在街上创造了一个与洗碗任务相关的真实体验。但是，如何用洗碗产品的建议来吸引女性和男性的注意力？有一个很好的借口。我们由地方法官安排了真正的医疗单位，真正的医生只为男性进行真正的医疗健康检查。每一个经过我们体检的人都对体检期间洗碗的要求感到惊讶。这种不寻常的组合有一个明确的信息: “如果一个人洗碗，他什么也没发生”。以防万一，我们给了每个男人 (或他的妻子) 一份健康证明，表明他身体上很容易洗碗。
MEDICAL EXAMINATION
案例简介：Description of Ambient execution: We created a real experience connected to the dish washing task right in the street. But, how to catch both women and men’s attention with a proposal from a dish washing product? Having a great excuse. We placed real Medical Units by Magistral, with real doctors that conducted real medical health checks only for men. Every single man that went through our Medical check was surprised with the request of doing dishes during the check-up. This unusual mix had a clear message: “if a man does the dishes, nothing happens to him”. And just in case, we gave every man (or his wife) a Health Certificate showing that he was physically apt to do the dishes.
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