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男人在进步
案例简介：EntrySummary 虽然这部电影的大部分贡献者是公众，但他们伴随着一些来自英国体育和音乐世界的熟悉面孔。这些名人和影响者在内容上被故意给予与 “常客” 完全相同的报酬。正在进行的男人的情节形式让我们能够及时发布内容，当时正在讨论的话题感觉最相关。例如，在英国父亲节发布了讨论他们与父亲关系的人，以最大限度地提高运动的文化相关性。 简要解释 《进步中的男人》系列社交视频展示了几十个男人坦率地谈论今天的男人。从他们最后一次哭泣，到他们对自己身体的感觉，到他们与父亲的关系。每一个关于现代男子气概的观点都有机会被播出。从憎恨足球，到被它定义。从拒绝表达情感，到在音乐剧中哭泣。从痴迷于他们的外表，到不注意他们的外表。无论主题是什么，没有剧本，没有政党路线，也没有特定的道德被宣扬 -- 除了证明男子气概从未像今天这样复杂和矛盾。
男人在进步
案例简介：EntrySummary Whilst the majority of contributors to the film were members of the public, they were accompanied by some familiar faces from the worlds of sport and music in the UK. These celebrities and influencers were deliberately given exactly the same billing in the content as ‘regular’ guys.The episodic format of Men In Progress allowed us to release content at timely moments, when the topic being discussed felt the most pertinent. Guys discussing their relationships with their fathers, for example, was released on UK Father’s Day to maximise the cultural relevance of the campaign. BriefExplanation The Men In Progress series of social videos feature dozens of guys talking candidly about being a man today. From the last time they cried, to how they feel about their body, to their relationship with their father. Every perspective on modern masculinity was given an opportunity to be aired. From hating football, to being defined by it. From refusing to ever show emotion, to crying at musicals. From being obsessed with their looks, to paying no attention their looks. Whatever the topic, there was no script, no party-line and no particular moral being preached – other than to demonstrate that masculinity has never been more complex and contradictory than it is today.
Men in Progress
案例简介：EntrySummary 虽然这部电影的大部分贡献者是公众，但他们伴随着一些来自英国体育和音乐世界的熟悉面孔。这些名人和影响者在内容上被故意给予与 “常客” 完全相同的报酬。正在进行的男人的情节形式让我们能够及时发布内容，当时正在讨论的话题感觉最相关。例如，在英国父亲节发布了讨论他们与父亲关系的人，以最大限度地提高运动的文化相关性。 简要解释 《进步中的男人》系列社交视频展示了几十个男人坦率地谈论今天的男人。从他们最后一次哭泣，到他们对自己身体的感觉，到他们与父亲的关系。每一个关于现代男子气概的观点都有机会被播出。从憎恨足球，到被它定义。从拒绝表达情感，到在音乐剧中哭泣。从痴迷于他们的外表，到不注意他们的外表。无论主题是什么，没有剧本，没有政党路线，也没有特定的道德被宣扬 -- 除了证明男子气概从未像今天这样复杂和矛盾。
Men in Progress
案例简介：EntrySummary Whilst the majority of contributors to the film were members of the public, they were accompanied by some familiar faces from the worlds of sport and music in the UK. These celebrities and influencers were deliberately given exactly the same billing in the content as ‘regular’ guys.The episodic format of Men In Progress allowed us to release content at timely moments, when the topic being discussed felt the most pertinent. Guys discussing their relationships with their fathers, for example, was released on UK Father’s Day to maximise the cultural relevance of the campaign. BriefExplanation The Men In Progress series of social videos feature dozens of guys talking candidly about being a man today. From the last time they cried, to how they feel about their body, to their relationship with their father. Every perspective on modern masculinity was given an opportunity to be aired. From hating football, to being defined by it. From refusing to ever show emotion, to crying at musicals. From being obsessed with their looks, to paying no attention their looks. Whatever the topic, there was no script, no party-line and no particular moral being preached – other than to demonstrate that masculinity has never been more complex and contradictory than it is today.
男人在进步
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Men in Progress
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