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素食主义者
案例简介：TMW Unlimited 强调了在新维珍火车运动中让旅程变得伟大的小事情 伦敦，2018年10月22日: TMW Unlimited 为维珍火车推出了一系列新广告，突出了让网络上的旅行如此愉快的小事情。 活动中有四个 15 秒的广告，每个广告都显示乘客在回到现实之前，对维珍火车服务的某些方面有点不知所措。 其中一个推广维珍火车的光束服务，让乘客免费播放数百小时的电影和电视节目。在另一个地方，一名男子欣喜若狂地对维珍火车公司现在从 Change Please 提供咖啡的消息做出反应，该公司通过教无家可归的人咖啡师技能来帮助他们。其他处决强调了维珍火车的素食优惠，以及在旅行时有一些 “我的时间” 享受 G & T 的乐趣。 竞选活动将于 10月22日星期一结束，在 Facebook 和 Instagram 上进行。 Virgin Trains 的数字营销经理苏珊 · 博尔姆说: “我们喜欢 TMW Unlimited 如何将我们的简报转化为能够让我们的客户洞察变得非常有趣的东西, 这种社交优先的方法是可信的。我们期待着这些广告的突破，看看它们如何帮助推动维珍火车在目标受众中的考虑。 TMW 创意总监杰米 · 科根斯 (Jamie Coggans) 说: “这四部社交电影庆祝了乘客乘坐维珍火车时所有的小事。我们特别兴奋地在竞选活动中加入 “请换咖啡” -- 不仅他们的咖啡拿铁真的很美味，而且每次你买一杯咖啡，你也可以享受一大杯好酒。"
素食主义者
案例简介：TMW Unlimited highlights the small things that make a journey great in new Virgin Trains campaign LONDON, 22nd October 2018: TMW Unlimited is behind a new series of ads for Virgin Trains which highlights the small things that make journeys on the network so enjoyable. There are four 15-second ads in the campaign, each showing passengers getting a little carried away about some aspect of Virgin Trains’ service – before they snap back to reality. One of them promotes Virgin Trains’ Beam service, which lets passengers stream hundreds of hours of film and TV programmes for free. In another spot a man reacts ecstatically to the news that Virgin Trains now serves coffee from Change Please, who help homeless people by teaching them barista skills. The other executions highlight Virgin Trains’ vegan food offer and the pleasure of having some ‘me time’ to enjoy a G&T while you travel. The campaign breaks on Monday 22 October and runs on Facebook and Instagram. Susan Borm, Digital Marketing Manager at Virgin Trains, said: “We love how well TMW Unlimited has transformed our brief into something that taps into our customer insights in a really fun, relatable way in this social-first approach. We’re looking forward to these ads breaking and seeing how they help to drive consideration of Virgin Trains amongst the audiences targeted. Jamie Coggans, TMW Creative Director, said: “This set of four social-first films celebrate all the little things that passengers get carried away with when travelling by Virgin Trains. We’re especially thrilled to include Change Please Coffee in the campaign – not only is their caffe latte truly delicious but every time you buy one you can enjoy a giant mug of good karma too.”
Vegan
案例简介：TMW Unlimited 强调了在新维珍火车运动中让旅程变得伟大的小事情 伦敦，2018年10月22日: TMW Unlimited 为维珍火车推出了一系列新广告，突出了让网络上的旅行如此愉快的小事情。 活动中有四个 15 秒的广告，每个广告都显示乘客在回到现实之前，对维珍火车服务的某些方面有点不知所措。 其中一个推广维珍火车的光束服务，让乘客免费播放数百小时的电影和电视节目。在另一个地方，一名男子欣喜若狂地对维珍火车公司现在从 Change Please 提供咖啡的消息做出反应，该公司通过教无家可归的人咖啡师技能来帮助他们。其他处决强调了维珍火车的素食优惠，以及在旅行时有一些 “我的时间” 享受 G & T 的乐趣。 竞选活动将于 10月22日星期一结束，在 Facebook 和 Instagram 上进行。 Virgin Trains 的数字营销经理苏珊 · 博尔姆说: “我们喜欢 TMW Unlimited 如何将我们的简报转化为能够让我们的客户洞察变得非常有趣的东西, 这种社交优先的方法是可信的。我们期待着这些广告的突破，看看它们如何帮助推动维珍火车在目标受众中的考虑。 TMW 创意总监杰米 · 科根斯 (Jamie Coggans) 说: “这四部社交电影庆祝了乘客乘坐维珍火车时所有的小事。我们特别兴奋地在竞选活动中加入 “请换咖啡” -- 不仅他们的咖啡拿铁真的很美味，而且每次你买一杯咖啡，你也可以享受一大杯好酒。"
Vegan
案例简介：TMW Unlimited highlights the small things that make a journey great in new Virgin Trains campaign LONDON, 22nd October 2018: TMW Unlimited is behind a new series of ads for Virgin Trains which highlights the small things that make journeys on the network so enjoyable. There are four 15-second ads in the campaign, each showing passengers getting a little carried away about some aspect of Virgin Trains’ service – before they snap back to reality. One of them promotes Virgin Trains’ Beam service, which lets passengers stream hundreds of hours of film and TV programmes for free. In another spot a man reacts ecstatically to the news that Virgin Trains now serves coffee from Change Please, who help homeless people by teaching them barista skills. The other executions highlight Virgin Trains’ vegan food offer and the pleasure of having some ‘me time’ to enjoy a G&T while you travel. The campaign breaks on Monday 22 October and runs on Facebook and Instagram. Susan Borm, Digital Marketing Manager at Virgin Trains, said: “We love how well TMW Unlimited has transformed our brief into something that taps into our customer insights in a really fun, relatable way in this social-first approach. We’re looking forward to these ads breaking and seeing how they help to drive consideration of Virgin Trains amongst the audiences targeted. Jamie Coggans, TMW Creative Director, said: “This set of four social-first films celebrate all the little things that passengers get carried away with when travelling by Virgin Trains. We’re especially thrilled to include Change Please Coffee in the campaign – not only is their caffe latte truly delicious but every time you buy one you can enjoy a giant mug of good karma too.”
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