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艾瑞莎
案例简介：FontShop 和邻近 BBDO Paris 发起了一项针对世界上最有创造力的人的全球活动: “请告诉我，我很出名” FontShop 是第一家独立的桌面、网络和移动字体零售商, 我想通过让创意人士玩让他们的字体如此特别的东西之一: 他们的名字来激发他们对其 150,000 字体目录的好奇。 通过 “Font Me I'm Famous” 活动，FontShop 和邻近 BBDO Paris 通过一项全球综合计划瞄准艺术和广告创意: · 在各种有创意的杂志上展示的印刷活动中，让他们根据名人的名字 (字体之谜) 来猜测字体的名字。 通过邀请他们在专门的网络/移动网站上播放单词和名字，创建自己的 “我很出名” 海报: http://www.fontmeimfamous.com < http://www.fontmeimfamous.com/ > 最终，这种体验将促使他们浏览广泛的 FontShop 目录，并以全新的方式看待字体。
艾瑞莎
案例简介：FontShop and Proximity BBDO Paris launch a worldwide campaign targeted at the world’s most creative people: “Font Me I’m Famous”
FontShop, the first independent retailer for desktop, web and mobile typefaces, wanted to spark creative people’s curiosity for its 150,000 fonts catalogue by making them play with one of the things that makes theirfonts so special: their names.
With the “Font Me I’m Famous” campaign, FontShop and Proximity BBDO Paris target art and advertising creatives through a worldwide integrated initiative:
· By asking them to guess fonts’ names based on those of famous people (the fonts enigma) in a print campaign displayed in various creative-minded magazines.
· By inviting them to create their own “Font Me I’m Famous” posters by playing on words and names on a dedicated web/mobile site: http://www.fontmeimfamous.com
Aretha
案例简介：FontShop 和邻近 BBDO Paris 发起了一项针对世界上最有创造力的人的全球活动: “请告诉我，我很出名” FontShop 是第一家独立的桌面、网络和移动字体零售商, 我想通过让创意人士玩让他们的字体如此特别的东西之一: 他们的名字来激发他们对其 150,000 字体目录的好奇。 通过 “Font Me I'm Famous” 活动，FontShop 和邻近 BBDO Paris 通过一项全球综合计划瞄准艺术和广告创意: · 在各种有创意的杂志上展示的印刷活动中，让他们根据名人的名字 (字体之谜) 来猜测字体的名字。 通过邀请他们在专门的网络/移动网站上播放单词和名字，创建自己的 “我很出名” 海报: http://www.fontmeimfamous.com < http://www.fontmeimfamous.com/ > 最终，这种体验将促使他们浏览广泛的 FontShop 目录，并以全新的方式看待字体。
Aretha
案例简介：FontShop and Proximity BBDO Paris launch a worldwide campaign targeted at the world’s most creative people: “Font Me I’m Famous”
FontShop, the first independent retailer for desktop, web and mobile typefaces, wanted to spark creative people’s curiosity for its 150,000 fonts catalogue by making them play with one of the things that makes theirfonts so special: their names.
With the “Font Me I’m Famous” campaign, FontShop and Proximity BBDO Paris target art and advertising creatives through a worldwide integrated initiative:
· By asking them to guess fonts’ names based on those of famous people (the fonts enigma) in a print campaign displayed in various creative-minded magazines.
· By inviting them to create their own “Font Me I’m Famous” posters by playing on words and names on a dedicated web/mobile site: http://www.fontmeimfamous.com
艾瑞莎
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Aretha
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