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我们想念你
案例简介：我们如何重新模拟 La Poste 联系人对接近 BBDO 的兴趣，并获得新的简报。 尽管接近 BBDO 是 La Poste 基地中提到的机构之一，但简报相当罕见，联系正在减少。 通过以下方式赢回所有 La Poste 联系人和部门 (财务、邮件、集邮、采购管理等): 。显示接近 BBDO 的创造力和营销创造力。 。提高对该机构工作的认识。 创意创意: 上瘾。退出。基于匿名酗酒者的模式，该机构的团队成员与精神病学家会面，讨论如何度过戒酒期。四个短片说明了这些史诗般的会议。 计划: 每两天，通过电子邮件将电影发送给 La Poste 联系人 (主题: 我们想念你)。每部电影都有一个指向网站的直接链接，在那里，电影中的演员围绕 “与此同时，我们一直在努力” 的主题介绍机构案例研究。" -跟进电话，打满一圈。 。一场导致邻近 BBDO 再次在 La Poste 的代理基地被引用的运动，此后经常被咨询。 。在八个月内，提交了不少于 12 份简报。这些征求建议书的毛利率约为 100 万欧元，该机构已赢得 60% 欧元。 获奖: 。约翰 · 卡普斯国际奖: 第一名和最佳表演。 。Mondial Du Marketing Relationnel et Promotionnel (Meribel): 特别奖。广告商。
我们想念你
案例简介：How do we re-simulate La Poste contacts' interest in Proximity BBDO and obtain new briefs. Although Proximity BBDO is one of the agencies referenced in La Poste's base, briefs are fairly rare and contacts are dwindling. Win back all La Poste contacts and departments (Finance, mail, stamp collecting, purchases management, etc) by: .Showing Proximity BBDO's creativity and marketing inventiveness. .Increasing the awareness of the agency's work. Creative Idea: Addiction. Withdrawal. Based on the model of Alcoholics Anonymous, the agency team members meet for a group session with a psychiatrist to discuss how to get over La Poste withdrawal. Four short films illustrate these epic meetings. Plan: Every two days, e-mail a film to the La Poste contacts (Subject: WE MISS YOU). Each film contains a direct link to the website where actors in the films introduce agency case studies revolving around the theme "Meanwhile, we have been working." -Follow up with phone calls to go full circle. .A campaign that led Proximity BBDO to be referenced again in La Poste's agency base and to be consulted very frequently since. .In eight months, no less than 12 briefs were submitted. These requests for proposals represent a gross margin of about 1M Euros and 60% have been won by agency. Awards Won: .John Caples international awards: First place and Best in show. .Mondial Du Marketing Relationnel et Promotionnel (Meribel): Special Award. Advertisers.
We Miss You
案例简介：我们如何重新模拟 La Poste 联系人对接近 BBDO 的兴趣，并获得新的简报。 尽管接近 BBDO 是 La Poste 基地中提到的机构之一，但简报相当罕见，联系正在减少。 通过以下方式赢回所有 La Poste 联系人和部门 (财务、邮件、集邮、采购管理等): 。显示接近 BBDO 的创造力和营销创造力。 。提高对该机构工作的认识。 创意创意: 上瘾。退出。基于匿名酗酒者的模式，该机构的团队成员与精神病学家会面，讨论如何度过戒酒期。四个短片说明了这些史诗般的会议。 计划: 每两天，通过电子邮件将电影发送给 La Poste 联系人 (主题: 我们想念你)。每部电影都有一个指向网站的直接链接，在那里，电影中的演员围绕 “与此同时，我们一直在努力” 的主题介绍机构案例研究。" -跟进电话，打满一圈。 。一场导致邻近 BBDO 再次在 La Poste 的代理基地被引用的运动，此后经常被咨询。 。在八个月内，提交了不少于 12 份简报。这些征求建议书的毛利率约为 100 万欧元，该机构已赢得 60% 欧元。 获奖: 。约翰 · 卡普斯国际奖: 第一名和最佳表演。 。Mondial Du Marketing Relationnel et Promotionnel (Meribel): 特别奖。广告商。
We Miss You
案例简介：How do we re-simulate La Poste contacts' interest in Proximity BBDO and obtain new briefs. Although Proximity BBDO is one of the agencies referenced in La Poste's base, briefs are fairly rare and contacts are dwindling. Win back all La Poste contacts and departments (Finance, mail, stamp collecting, purchases management, etc) by: .Showing Proximity BBDO's creativity and marketing inventiveness. .Increasing the awareness of the agency's work. Creative Idea: Addiction. Withdrawal. Based on the model of Alcoholics Anonymous, the agency team members meet for a group session with a psychiatrist to discuss how to get over La Poste withdrawal. Four short films illustrate these epic meetings. Plan: Every two days, e-mail a film to the La Poste contacts (Subject: WE MISS YOU). Each film contains a direct link to the website where actors in the films introduce agency case studies revolving around the theme "Meanwhile, we have been working." -Follow up with phone calls to go full circle. .A campaign that led Proximity BBDO to be referenced again in La Poste's agency base and to be consulted very frequently since. .In eight months, no less than 12 briefs were submitted. These requests for proposals represent a gross margin of about 1M Euros and 60% have been won by agency. Awards Won: .John Caples international awards: First place and Best in show. .Mondial Du Marketing Relationnel et Promotionnel (Meribel): Special Award. Advertisers.
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