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    We Miss You短视频广告营销案例

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    我们想念你

    案例简介:商业部门环境与动物问题 《我们想念你的哲学》是由三个电影学生发起的社会运动。它通过问一个特殊的问题来处理人类和自然之间的关系: 如果自然关心我们,甚至想念我们怎么办?这场运动的核心是网站 www.wemissyou.de,它展示了一个 2 分钟的场景,看起来像是美国电影中的一个场景。第五大道的高峰时间。一名警察下班后坐在他的车里。交通让他很恼火,他唯一想要的就是回家。然而,在他周围的所有汽车中间有什么东西突然吸引了他的注意力。所以我们跟着他,他从车里出来,穿过汽车的线条。但是他突然停下来: 在所有的汽车、所有的人和所有的烟雾中间,有一只鹿 -- 所以我们可以看到这场特殊的相遇展开。鹿不是碰巧在这里的。它是来传递最后一条信息的。广告的结尾是 “自然会想念你” 的口号。 现场之后的结果是,观众会自动被带到网站上,网站的目的是发布 “大自然想念我们!”!“通过推特和脸谱网等社交网络。我们想念你的运动是在巴登-伍特姆伯格电影学院作为研究生电影开发的,在法兰克福的两天内拍摄。除了工作人员、演员和鹿,还使用了 60 多个临时演员和 30 辆汽车。这个地方的预算只有 20.000 欧元。该地的导演汉娜 · 玛丽亚 · 海德里奇将于年底毕业。当塞巴斯蒂安 · 班德尔在慕尼黑创办他自己的制作公司 fireapple films 时,斯特芬 · 威廉目前是一名制片人。在新德国导演在 ADC 的成功展示后,我们想念你在戛纳的年轻导演奖上获得了三个价格: 最佳欧洲品牌短片, 最佳欧洲电影学校和特别评审团奖。

    我们想念你

    案例简介:Business Sector Environmental & Animal Issues Philosophy WE MISS YOU is a social campaign created by three film students. It deals with the relationship between humans and nature by asking an exceptional question: What if nature cares for us or even misses us? The core of the campaign is the website www.wemissyou.de , which shows a 2-minute-spot that seems like a scene from an American movie. Rush Hour on Fifth Avenue. A police officer is sitting in his car after his shift. Annoyed by the traffic, the only thing he wants is to get home. However, there’s something in the middle of all the cars around him that suddenly attracts his attention. And so we follow him as he gets out of his car and pushes his way through the lines of cars. But suddenly he stops: In the middle of all the cars, all the people and all the smog, there is a deer – and so we can watch this exceptional encounter unfold. The deer is not here by chance. It is here to deliver one last message. The commercial ends with the slogan „Nature misses you“. Result Subsequent to the spot, the audience is automatically taken to the website whose aim is to distribute the message “Nature misses us!” via social networks such as Twitter and Facebook. The campaign WE MISS YOU was developed as a graduate film at the Filmacademy Baden-Wuerttemberg and was shot in two days in Frankfurt am Main. In addition to the crew, the actors and the deer, more than 60 extras and 30 cars were used. The spot only had a budget of 20.000 Euro. The director of the spot, Hanna Maria Heidrich, will be graduating at the end of the year. While Sebastian Bandel is starting up his own production company fireapple films in Munich, Steffen Wilhelm is currently working as a producer. After the success at the New German Director´s Showcase at the ADC, WE MISS YOU was awarded three prices at the Young Directors Award in Cannes: Best European Branded Short, Best European Filmschool and the Special Jury Award.

    We Miss You

    案例简介:商业部门环境与动物问题 《我们想念你的哲学》是由三个电影学生发起的社会运动。它通过问一个特殊的问题来处理人类和自然之间的关系: 如果自然关心我们,甚至想念我们怎么办?这场运动的核心是网站 www.wemissyou.de,它展示了一个 2 分钟的场景,看起来像是美国电影中的一个场景。第五大道的高峰时间。一名警察下班后坐在他的车里。交通让他很恼火,他唯一想要的就是回家。然而,在他周围的所有汽车中间有什么东西突然吸引了他的注意力。所以我们跟着他,他从车里出来,穿过汽车的线条。但是他突然停下来: 在所有的汽车、所有的人和所有的烟雾中间,有一只鹿 -- 所以我们可以看到这场特殊的相遇展开。鹿不是碰巧在这里的。它是来传递最后一条信息的。广告的结尾是 “自然会想念你” 的口号。 现场之后的结果是,观众会自动被带到网站上,网站的目的是发布 “大自然想念我们!”!“通过推特和脸谱网等社交网络。我们想念你的运动是在巴登-伍特姆伯格电影学院作为研究生电影开发的,在法兰克福的两天内拍摄。除了工作人员、演员和鹿,还使用了 60 多个临时演员和 30 辆汽车。这个地方的预算只有 20.000 欧元。该地的导演汉娜 · 玛丽亚 · 海德里奇将于年底毕业。当塞巴斯蒂安 · 班德尔在慕尼黑创办他自己的制作公司 fireapple films 时,斯特芬 · 威廉目前是一名制片人。在新德国导演在 ADC 的成功展示后,我们想念你在戛纳的年轻导演奖上获得了三个价格: 最佳欧洲品牌短片, 最佳欧洲电影学校和特别评审团奖。

    We Miss You

    案例简介:Business Sector Environmental & Animal Issues Philosophy WE MISS YOU is a social campaign created by three film students. It deals with the relationship between humans and nature by asking an exceptional question: What if nature cares for us or even misses us? The core of the campaign is the website www.wemissyou.de , which shows a 2-minute-spot that seems like a scene from an American movie. Rush Hour on Fifth Avenue. A police officer is sitting in his car after his shift. Annoyed by the traffic, the only thing he wants is to get home. However, there’s something in the middle of all the cars around him that suddenly attracts his attention. And so we follow him as he gets out of his car and pushes his way through the lines of cars. But suddenly he stops: In the middle of all the cars, all the people and all the smog, there is a deer – and so we can watch this exceptional encounter unfold. The deer is not here by chance. It is here to deliver one last message. The commercial ends with the slogan „Nature misses you“. Result Subsequent to the spot, the audience is automatically taken to the website whose aim is to distribute the message “Nature misses us!” via social networks such as Twitter and Facebook. The campaign WE MISS YOU was developed as a graduate film at the Filmacademy Baden-Wuerttemberg and was shot in two days in Frankfurt am Main. In addition to the crew, the actors and the deer, more than 60 extras and 30 cars were used. The spot only had a budget of 20.000 Euro. The director of the spot, Hanna Maria Heidrich, will be graduating at the end of the year. While Sebastian Bandel is starting up his own production company fireapple films in Munich, Steffen Wilhelm is currently working as a producer. After the success at the New German Director´s Showcase at the ADC, WE MISS YOU was awarded three prices at the Young Directors Award in Cannes: Best European Branded Short, Best European Filmschool and the Special Jury Award.

    我们想念你

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    We Miss You

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    制作公司: Filmakademie Baden

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