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案例简介:
The College Board and Khan Academy: Better Takes Practice by The Butler Bros
案例简介:
The College Board and Khan Academy: Better Takes Practice by The Butler Bros
案例简介:
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The College Board and Khan Academy: Better Takes Practice by The Butler Bros
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基本信息
- 广告品牌: The College Board , Khan Academy
- 发布日期: 2017-06
- 行业领域: 其他
- 媒体类别: 短视频
- 广告语言: 英语
- 媒介平台: 网络
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案例详情
For high school students taking the SAT and ACT, the stakes can be high, but there tends to be a disconnect that these tests can be practiced for. The College Board and Khan Academy turned to real high school students to explore how practice played a role in their daily lives and harnessed these insights for the Better Takes Practice campaign. The College Board and Khan Academy are helping clear a path to college by providing free, world-class and personalized SAT preparation for all students with Official SAT Practice. In collaboration with The Butler Bros, The College Board and Khan Academy are promoting these game-changing tools by featuring real students who used Official SAT Practice with the Better Takes Practice campaign. High school students were incorporated throughout the campaign development process, starting with a collaborative blitz where their insights helped shape a mini-documentary series that represents how practice is a journey that is intrinsically personal to each student.CreditsAgency: The Butler BrosClient: The College Board and The Khan Academy
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