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对抗癌症的超级配方
案例简介：我们创造了第一个对儿童友好的化疗版本。能够改变儿童对治疗的负面看法的东西: IV 封面，旨在将化疗变成 “超级配方”。 “根据正义联盟的角色，他们覆盖了医院的所有静脉注射袋。为了给这些封面赋予更强大的意义，我们围绕它们创造了一个完整的故事，并以超级英雄的主题重新装饰了儿科病房。一个想法，因为它已经开始运行，帮助孩子们自己与现实世界中最伟大的恶棍之一斗争。
对抗癌症的超级配方
案例简介：We created the first child-friendly version of chemotherapy. Something capable of changing children’s negative perception of the treatment:IV Covers, designed to transform the chemotherapy into a “Superformula.” Based on characters from the Justice League, they covered all the hospital's IV bags. To give these covers a more powerful meaning, we created a whole story around them and also re-decorated the pediatric ward with the Super Heroes’ theme.An idea which, since it has been up and running, is helping the children in their own struggle against one of the real world's greatest villains.
Superformula To Fight Cancer
案例简介：我们创造了第一个对儿童友好的化疗版本。能够改变儿童对治疗的负面看法的东西: IV 封面，旨在将化疗变成 “超级配方”。 “根据正义联盟的角色，他们覆盖了医院的所有静脉注射袋。为了给这些封面赋予更强大的意义，我们围绕它们创造了一个完整的故事，并以超级英雄的主题重新装饰了儿科病房。一个想法，因为它已经开始运行，帮助孩子们自己与现实世界中最伟大的恶棍之一斗争。
Superformula To Fight Cancer
案例简介：We created the first child-friendly version of chemotherapy. Something capable of changing children’s negative perception of the treatment:IV Covers, designed to transform the chemotherapy into a “Superformula.” Based on characters from the Justice League, they covered all the hospital's IV bags. To give these covers a more powerful meaning, we created a whole story around them and also re-decorated the pediatric ward with the Super Heroes’ theme.An idea which, since it has been up and running, is helping the children in their own struggle against one of the real world's greatest villains.
对抗癌症的超级配方
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Superformula To Fight Cancer
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基本信息
- 广告战役： #A.C.Camargo Cancer Center-推广与活动-db610#
- 广告品牌： A.C.Camargo Cancer Center
- 发布日期： 2000
- 行业领域： 广告营销 , 商务服务
- 媒体类别： 海报/平面
- 广告语言： 英语
- 媒介平台： 网络
- 获得奖项：
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